CS Concept – What could have been Porsche Panamera’s competitor

Interesting | January 24th, 2009 by 18
bmw concept cs 251

We don’t get to talk much on here about the German luxury carmaker, Porsche – maybe something that we should do more often- but today, …

cs concept porsche panamera 498x145

We don’t get to talk much on here about the German luxury carmaker, Porsche – maybe something that we should do more often- but today, I am going to bring up a controversial topic. You might know by now that back in November of 2008, Porsche has unveiled their first four-door sedan, Panamera.

Initially, it was being said that the Panamera will be a direct competitor for the Maserati Quattroporte, Aston Martin Rapide and even the BMW CS Concept. Now many of you might argue that the cars are fairly different in design and purpose, but I would tell you that the Panamera is Porsche’s top luxury and only sedan, similar to what BMW had planned for the CS  Concept: a high-end luxury sedan, the flagship.

From a price standpoint, it was rumored that Porsche Panamera will fall into the same range as the CS Concept, cheaper than the other famous luxury competitors. So, let me start by giving a few details about Panamera and how it compares to the now postponed cancelled CS Concept.

Full story and photos after the jump

porsche panamera 807 498x296

Panamera is slightly longer than the popular Porsche Cayenne, but less wide. The base design is typical for a Porsche, but Panamera looks a bit distorted due to the two additional doors. The car has a length of 195.7 in, 76 in width and 55.8 height. It also weighs around 3,968 lbs.

Before we go any further with the Panamera technical specs, let’s see how BMW CS Concept does in terms of design, space and weight. Built on the new 7 Series platform (F01/F02), the CS Concept was unveiled for the first time in 2008 at the Shanghai Motor Show.


The CS Concept has an unique expression of classic notchback design highly individualised and varying according to your angle of vision. The front-end design is one of the most powerful elements in the CS Concept, the BMW kidney grille stands out as a powerful element typical of the BMW brand and due to the larger than usual size, it is the dominating element of the entire front-end.

It measures 200.8 in in length, 53.5 height and 77.87 width, slightly longer than Panamera, but lower height.

We don’t have the official weight for the CS Concept since it was still unclear which engine will power the luxury sedan.


The interior design of the CS Concept is being ranked as the best interior design ever produced by BMW, with high-quality materials and complete focus on the driver. The interior was designed by Nadya Arnaut, the very talented BMW designer who brought us the 2009 BMW Z4.


Now, let’s move onto the most exciting details: engines and performance. Porsche has developed a new range of engines designed specifically for the Panamera. They range in power output from 400hp  in the Panamera S model, up to 500hp in the high-end Panamera Turbo. Both models are fitted with a V8 4.4-liter engine. Both will also get Porsche’s PDK 7-speed dual-clutch gearbox. Rumors say that a 3.6-liter V6 diesel option outputting 300 HP might be in works along with a V6-electric hybrid.

While all the models are rear-wheel drive, the Panamera Turbo is the exception by featuring the Porsche’s Traction Management (PTM) with extra-light, active all-wheel drive. The Turbo version is rumored to run from 0-60 in only 4.2 seconds.


Many rumors revolving the BMW CS Concept and possible engines, have been going around since the concept was unveiled. Initially, a 6.0 liter V12 based on the M5’s V10 was rumored to be the car’s top engine choice. If the car would have made it into production next year, I am pretty confident that a twin-turbo V8 engine would have powered a lower CS model.

While the Aston Martin Rapide has a set price of $180,000, the Panamera will go on sale in Europe for around $100,000 for the V6 RWD and up to $156,000 for the Turbo model. The CS Concept would have most likely be positioned around the same range, probably cheaper in the U.S.

At the end let me leave you with this. From unofficial sources very close to BMW, I have heard that the CS Concept is not indefinite canceled, but rather postponed due to the current economic situation and the company’s new direction. The CS Concept test mules were scheduled to show up this year, so the development of the car was well advanced.

Now, let’s enjoy the photos of these two great cars and let’s hope that in the near future, they will compete with each other, not in our imagination, but rather on the road.

Porsche Panamera


BMW CS Concept


BMW CS ConceptBMW CS ConceptBMW CS Concept

BMW CS ConceptBMW CS ConceptBMW CS Concept

BMW CS ConceptBMW CS ConceptBMW CS Concept

BMW CS ConceptBMW CS ConceptBMW CS Concept

BMW CS ConceptBMW CS ConceptBMW CS Concept

BMW CS ConceptBMW CS ConceptBMW CS Concept

BMW CS ConceptBMW CS ConceptBMW CS Concept

BMW CS ConceptBMW CS ConceptBMW CS Concept

BMW CS ConceptBMW CS ConceptBMW CS Concept

BMW CS Concept

18 responses to “CS Concept – What could have been Porsche Panamera’s competitor”

  1. rcm3 says:

    The CS concept is great looking and represents a viable direction for BMW flagship sedans. I hope to see it developed in the future. It certainly makes more sense for BMW than does SUVs, minivans, or the slew of other nonsense that comes from Munich from time to time.

    The Porsche Panamera however makes less sense than a poopy-flavored lollipop (thanks Dodgeball & Rip Torn). What the hell is Porsche doing? Aren’t they supposed to be a sports car company? An SUV is bad enough, but this new thing is absolutely hideous and designed with the utmost laziness. If their going to attempt to make a ‘sedan’, they should do more than add two doors. Front: Porsche. Back: Porsche. Side: WTF!!??

  2. Facebook User says:

    I agree with rcm3 – the Panamera is horrible while the CS looks gorgeous. I think the Panamera has one of the worst interior layouts of any car I’ve seen in a while.

  3. BMWDriver says:

    The CS would have been a wonderful car and a success, but the whimps in BMW postponed/cancelled it.
    If it is ever revived, it might be too late as other brands would have moved well ahead.

  4. Kris says:

    Even though the CS Concept has been postponed, it’s most definitely cancelled. By the time BMW lets the economy get at least half-way normal it’ll be upgrade time and the concept will be useless unless used for updating the new concept.

    The Panamera is a great step towards Aston Martin and Maserati and should do very well. It’d be cheaper than the Aston and maybe a couple grand more than the Maserati. It’s a Porsche so would you choose a Porsche or a Maserati??

  5. Josh B says:

    Cs concept all the way! Dont like the panamera at all. Although its turbo seems bloody fast for a 4 door car.
    @Kris-Id have the masarati. It looks fantastic and has an decent interiour. And now they have fixed the transmition problem.
    AND IT HAS 5 SEATS WITH A BOOT!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!

  6. Kris says:

    Well if the trannies have been fixed then I’d go with the Maserati. Even though they are MUCH slower.

  7. Brookside says:

    The CS contributed a lot towards defining design trends that are already popping up in production models – Z4 is the most obvious example with it’s CS inspired interior and exterior front treatment. But I do think that time has run out for the CS.

    The present is such a different climate for designers that I’m sure that all the German automobile manufacturers are brainstorming and trying to suss out how new realities…hybridity, the pessimistic global economic crisis and the generational change of world leaders affects and set the emotional climate. These are exactly the kind of factors that can influence aesthetic shifts in all contemporary culture.

    Do we get more conservatively designed cars from BMW….that would continue the trend of the last few years inspired by Adrian Van Hooydonk who is more of an advocate for evolutionary change or do the more adventurous Bangle-ites such as Anders Warming get the nod?

    I’d say in a years time when new concepts are debuted we’ll see what we’re in for for the next cycle of design.
    Me, I’d bet on the risk-takers for breaking with orthodoxy.

    And as long as I’m gazing into the crystal ball, I think this is a moment when the design leadership from BMW could falter and one of the other German brands begin setting the pace.

  8. Giom says:

    Great article!

    It is a pitty these two sedans will never fight it out in the real world (hopefully GT5 will bring the CS Concept to cyber reality).

    My nod goes to the CS, but I don’t dislike the Porshe. It’s bold and brutish, but not boring. I think in real life it will have presence and I bet it handles like a Porshe.

    It’s a pitty about the economic state -it really stuffs up exciting new cars. You year of still-born project all over the planet. But the economic crisis isn’t the only worry, oil is running out too, and in my opinion this is a bigger inflouence in the demize of the CS. Or all of the above, but it is a sad state of affares!

  9. L1ndja says:

    I dont like the Panamera i dont think its good looking at all and for the CS i would have hoped it would have come out but it seems it will not.
    I agree that it would have been a great sucses and there is no need for BMW now to make 100 models like Mercedes.Bmw is a premium carmaker not a Mazda to build minivans..

  10. Bike trader says:

    I agree, the Panamera is horrible while the CS looks gorgeous..
    The present is such a different climate 4 designers that I’m sure that all d “German automobile manufacturers” are celebrating n tryng 2 check out how new realities…

  11. Someone said that a Maseratti would be the best choice, I agree, but it will also be way more expensive.

    I also believe that sometimes in the future, the CS will be back, but it might have to bring something new to the table to compete to the already well-advanced high-end sedans.

  12. RayS says:

    BMW CS is definitely that design that BMW should be heading into, but, I guess, they are too conservative in their designs. Exit Bangle, enter VAn Hooydonk, this should be the year that we should see some agressive designs by this talented designer, Van Hooydonk.

  13. Mike Rodgers says:

    The Bmw concept is so gorgeous.. Makes my dick hard

  14. Dean Laing says:

    Does anyone know the name or better yet the color code for the BMW CS Concept paint job?? I would greatly appreciate it guys.

  15. Dean Laing says:


Leave a Reply

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.