I know I already posted a video of the BMW press conference at the Detroit Auto Show, but today, I am going to show you the official video of the 2009 BMW Z4 unveiling that took place last Sunday in Detroit.
Dr. Klaus Draeger and Ian Robertson took the floor and with excitement, they revealed the most expected car by the press and BMW fans. The unveiling process was quite unique and ingenious, with a male gymnast suspended 15 feet above the ground and doing his magic moves on a piece of rope. Pretty cool scenario and once again, well thought by BMW’s marketing department.
It’s amazing to see and realize how much work actually goes behind an auto show and the preparations that probably start months in advance. But enough, with the chit-chat, here is the high-quality official video: