BMW’s marketing machine was at its best in Detroit this year. From the tasteful and simple layout of their showroom to the show that precede the unveiling of the 2009 BMW Z4 and Mini Cooper Convertible.
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Moving away from the whole predictable show were a team of 2-4 females are sitting by the car waiting to uncover it, BMW decided to do something unique this time. A male gymnast, performing different, complicated body exercises while suspended on some ropes, came from the top and unveil the all new, breathtaking 2009 BMW Z4.
Here is the video: