Jaguar XF: Competition to the 5 Series?

5-series | October 7th, 2008 by 14
jaguar xf interior

JAGUAR XF: This weekend, as I was walking around a high-end outdoor mall( I think they call them lifestyle malls?) when I came across something …

jaguar xf 497x300

This weekend, as I was walking around a high-end outdoor mall( I think they call them lifestyle malls?) when I came across something I don’t see often: a burgundy 2008 Jaguar XF. The XF was a gorgeous concept design(C-XF was its designation) for a mid-size sedan replacement to the archaic, boring S-Type. The designer of the car? Oh just Ian Callum, the guy who gave us the Aston Martin DB7 and Vanquish, and Jag XK. So it’s an attractive car, the pictures don’t do it justice.

The XF I found was parked in front of a Louis Vuitton and Brooks Brothers store, and you know what? It fits into that sort of environment perfectly…and no, I can’t afford a lot of the stores at that mall! It’s a Jaguar that finally looks the part of being an upper class, sophisticated automobile and backs it up, unlike the Jags that were built and languished under the Ford regime. The lines of the car were very exciting and sensuous compared to some of its German rivals such as the E Class A6 Series or even a BMW 5 Series.

For a midsize sedan this car does such a wonderful job of pulling the design cues from its longer, fancier brother the XK Coupe, especially with its high belt line and well-sorted tail. That said, the interior is where this car really shines in terms of aesthetic. From the very unique gear selector now instead of the traditional J-gate of yore, to the matte and polished surface to its minimalist dash design, the car screams style in a refreshing way. I feel this car is much more of a new take on what a mid-size luxury car can be. This car bucks a lot of the boring trends that seem to plague other cars in this sector such as very conservative design both inside. I think this maybe a welcome new angle on this sector.

jaguar xf interior 497x301

For those reasons I find this car immensely interesting for both its design and where it will take Jaguar as it truly moves the goal posts for Jag for in the first time in many, many years. If I were in the market for a midsize sedan, I wouldn’t look at a Lexus GS, Audi A6, or Mercedes E Class – if the Jag drives well then it may just be a dead heat with the 5 Series.

What do you guys think? Can Jaguar compete with the 5 Series?

14 responses to “Jaguar XF: Competition to the 5 Series?”

  1. Alex says:

    Refreshing, simple yet modern looks – interior and exterior! nothing revolutionary under the hood, but it is a great car and if I had choice, I would go with the Jaguar

    fyi..XF came on top vs E550, 550 and 4.2 A6

  2. himi says:

    I think it’s goregeous! I’ve seen one when on vacation on the Pag island in Croatia and, man this car looks good! I love the styling of BMW 5 (my favourit bimmer). It still looks good, despite it’s age, but this new Jag is even better.
    As Andrew said, the pictures don’t do its justice. You have to see it in-person to know we talk about!

  3. Nico says:

    The Jag over the BMW, anyday. I’ve never liked the interior of the BMW 5 series, and the Jag is so refreshing

  4. Gragop says:

    What’s funny is when I forwarded this article to Horatiu last night we had a quick email conversation about this car. His point – and I agree – is that this thing looks good, but unfortunately it doesn’t deliver the driving experience of a BMW which is why I don’t see this eating many, if any, true sales of the 5.

  5. Artmic says:

    how can any of you view this Jaguar as a good looking car? :)
    it looks like a stupid ass Chrysler Concord. (at least the front does)… So why pay premium for this car, just find an old Chrysler Concord, slap a jaguar badge on it, and presto, you got yourself an XF

  6. Gragop says:


    See this car in person and it’s a different story. This car possesses a lot more presence than other recent Jags.

  7. Artmic says:

    Yes i know it is nicer looking than the rest of the Jag lineup, but still… the look of it is old, pilfered from the Chrysler concord :)

  8. Horatiu B. says:

    @Artmic: Design wise is not bad, better than before I think, their style was getting too ancient at one point. Now, we’re all kinda biased here since we love bimmers :) I’m sure many people will choose it before the 5er, especially if they are looking for a comfy ride.

  9. Josh says:

    When i first saw this car on the road my first expression was pure surprise! it looked stunning! A few weeks ago my neighbour purchesed one and every time he drives it out of the gaurage my jaw drops. I really dont want to like this car but its just amazing apearance wise! Im only 15 and this is the first modern jaguar i have ever liked. If jaguar starts to make cars like this then BMW and Mercedes-benz will have another huge problem other then Audi. If i where to by a one of thoughs cars i would be choosing between the E-class or the Jag. Sorry 5-series!

  10. Rad Dockery says:

    This car is lovely. I haven’t test driven yet but it exterior has an edge to it and the interior is by far the best in the class. Audi, Bimmer, Benz, Lexus, Acura are not even close in interior design. From the start up sequence to an absolutely sick stereo – the XF is bringing much needed fresh air to the class.

    If the New 5 Series does not come correct with its redesign – especially with the interior – I will lean towards the XF. As it stands today, i think the XF is the best car and best value in the segment. And judging from every head on or segment comparison test – this appears to be true. E-Class failed. Audi, Bimmer the pressure is on.

  11. alan says:

    jaguar is a company owned by Indian Tata
    Enuff said

    • Binoy says:

      Hi Alan,

      Sorry to disappoint you, but most of the software that you run on your PC are made by Indians and probably they’re the backbone of your company’s IT Infrastructure. Having an Indian Owner, would soon be a better proposition than having a troubled US / European Owner.

      With the new XJ coming up, I think Jag is taking a better turn (than under Ford), under the Indian firm, Tata Motors.

      GOD Bless!

  12. Jason says:

    The XF is amazing. my dad has just bought the premium luxury class, it really is the pinnacle of luxury and if u bury your foot in the floor it as fast if not faster then the beemer. if your in the market for a luxury sedan, check this car out

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