Recently, I have noticed an interesting trend: more and more corporations are looking to connect with their peers through the virtual world of social networks. I am sure that most of you have heard or are familiar with the latest buzz words: Facebook, Myspace or more recently, Twitter.
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These social networks have been around for a while, but in the past couple of years, they transformed into a phenomenon. It is not unusual to see people that you won’t even expect being part of those online communities, connecting with their friends, co-workers or simply, being part of professional networks.
For the corporations, the social networks were the icing on the cake, a place where they could run large marketing promotions, free of charge. When I received an email this morning about BMW launching a Facebook page dedicated to their latest concept, BMW X1, I knew that viral campaigns are the future and having a large community around you, is the key to success.
Since Facebook has been around for a while and I expected BMW to eventually take advantage of the endless opportunities, I was very surprised to see that the Bavarian based manufacturer decided to join one of the latest and highly recognized social networks: Twitter. The official press release and photos of the BMW X1 Concept were released and posted on Twitter way before they made their way into media’s inboxes.
So what is Twitter?
Twitter is a free social networking and micro-blogging service that allows its users to send and read other users’ updates (otherwise known as tweets), which are text-based posts of up to 140 characters in length.
Our articles are being published on Twitter and Facebook as well and sometimes it could be easier to get the latest updates that way. We also tend to connect with our readers on there and conduct more discussions, less formal.
So, if you are a member of any of the social networks mentioned above, I encourage you to follow as well since we will start being active on there as well and we have a few surprises for you in the near future. Also, there will be a great place to connect with more and more BMW fans and conduct some constructive discussions or showcase your beautiful bimmers.
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