America vs BMW

Others | October 1st, 2008 by 6
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I know we’ve all seen our fair share of interiors from Detroit. Sometimes they have been rather nice places to spend a few minutes. And …

I know we’ve all seen our fair share of interiors from Detroit. Sometimes they have been rather nice places to spend a few minutes. And most of the time they have been places where you didn’t want to sit in for fear that you may stick to something.

BMW’s have always been a quaint (definition: skillfully or cleverly made) place to be. It’s always been an interior to be worthy of spending a road trip in.

I am in no way trying to bash the Americans and say that Germany is the best. Back in the good ole’ days of the 50’s and 60’s, and even into the 70’s with some of the big cruisers, the interiors were comfortable, big and well suited for a good drive. They were also quaint in their own right (definition: having an old-fashioned attractiveness or charm).

Now, though, it’s hard to find an interior from the Big 3 that isn’t mass marketed between 13 different cars. Sure, BMW, Mercedes-Benz, Porsche, and the likes, all have similar interiors between their cars. But, the difference is they make each interior a recognizable place from one car to the next. You will not see anyone confuse a 1-Series to a 3-Series interior. And never a 5er’s to a 7’s. It just won’t happen. Each one has its own individual touch.

Why is this, though? Is it that GM, Ford and Chrysler don’t spend enough money? Well, on the contrary. They spend quite a bit of money making their cars. Their problem is that they have a lesser quality. To them, these days, it’s all about quantity over quality. To BMW it seems more the opposite. Am I wrong? I don’t really think so. Now, of course, no automaker is perfect, and they’re all out there to make a good buck off all of us. But that doesn’t mean they still don’t care in some form or another. Otherwise, if they didn’t care, they wouldn’t sell no cars. Simple fact.

Here is another problem; BMW does not share its interiors with its other auto companies that it controls. Rolls-Royce uses some small components, but you could never sit in a Phantom and go, “Yeah, I see the resemblance with a 760Li”. It just won’t happen. Now, if you were to sit in a Ford Taurus and a Mercury Sable, you would immediately go, “Wow, the same interior as the $5,000 cheaper car I just sat in”. That’s sad.

What do you guys think? Here are some pictures of some interiors.

Cadillac CTS:

2008 cadillac cts 7

BMW 335i:

BMW 550i:

Pontiac G8 GT:

Which interior says, “Come inside. Drive me to the ends of the earth and never feel one ounce of stress”? Now remember, I have driven the new CTS on many, many occasions. For some odd, strange reason, my father continues to think that his CTS is some American marvel. If that’s the best that America can do, the Big 3 might as well pack their shit up now and leave town… Pardon my language. I just had to express the truth. It must be noted, though, that when I drove the G8 GT, I noted that it was a pretty damn nice place to spend your day driving. But it was nowhere near the level of comfort and sporty class that you got in the 550i. I have driven both the G8 GT and the 550i, and the 5er wins out, hands down.

Let’s hear what you guys have to say.

Article by Josh from

[Photos taken from: Cadillac CTS. BMW 550i]