Comparison: 2009 BMW 730d vs. Mercedes-Benz S320

7-series | September 22nd, 2008 by 25
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It was bound to happen and it was just a matter of time until the first review or comparison, if I may call it, of …

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It was bound to happen and it was just a matter of time until the first review or comparison, if I may call it, of the new BMW 7 Series and the Mecedes-Benz S Class, will make its way onto the Internet. We have been looking to write such a comparison for quite some time now, but we decided to wait until we will have the chance to drive the car, based on real time data, as opposed to technical specifications released by manufacturers.

Well, the german fellows at had the honor to drive the new 7 Series, more specifically, the European 730d (F01 Short Wheel Base version), and comparing against its direct competitor, the Mercedes-Benz S320 CDI. 

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Starting with a catchy title, “War of the Worlds”, the german editors would like to point out the importance of this duel that could help one brand or the other, take the reign in the luxury market they both compete in.

While the 730d is being recommended by the advanced assistance systems and driving dynamics, the S320 CDI stands out with calm and balance. The alle-auto-in fellows point out the high quality diesel engines in both cars, along with an excellent ride quality and low consumption for the 730d. 

In the end, we are still back at square one and we learned that nothing has really changed when it comes to the BMW vs. Mercedes war. They represent two different worlds, one of modern, fun, agile drives and excellent dynamics, BMW that is, and the other, its timeless elegance and comfort. But when it comes to this comparison, the german fellows concluded that BMW seems to be a little ahead of its Stuttgart competitor, “by at least one car length”.

The article represents a nice piece of journalism and I encourage you to read it. For our german speaking readers, you can find it here: and for the rest of us, I put together a Google Translation, which could be find behind this link. Please keep in mind that the Translate engine powered by Google is not 100% accurate, but it is absolutely easy to undersand it.

And if you would please allow me to express my personal opinion on this, then I would like to say that, even with the risk of sounding biased, the BMW 7 Series is by far my favorite car between the two. I admit I was a huge fan of the S Class before and I did feel that the E65 7er didn’t live up to the S Class rank, but the new 7 Series models are a total different story, from the aerodynamic shapes, to the shark looking front and perfectly sculpted rear. As far as the driving experience, I will need to refrain myself from commenting on it and wait for my turn to drive the new BMW 7 Series. 

[Source: vi ]