I guess it didn't last long! Lexus is already going after the BMW 1-series by developing a new entry level model. Rumor is they will carry the moniker's i220d, i250 and i350.
Auto Motor und Sport is reporting Lexus is building an Euro-version only for right now. But I'm sure that Lexus will go after the North American market as well. The japonese manufacturer knows that the the 1-series will be a great hit for BMW by seeing all the hype that the BMW 135i has created at the Frankfurt Auto Show.
Now let the spy photos game begin and the BMW vs Lexus comparisons flow.