BMW Australia delivers two video ads that build atop the “Ultimate Driving Machine” slogan while introducing the new 2012 BMW 3 Series for the Australian market. The short clips emphasize the core values of the Munich-based automaker: sportiness and driving … Continue reading

Here is the comeback video of BMW’s “Ultimate Driving Machine” advertising campaign. The “Ultimate Driving Machine” slogan returns replacing the highly-controversial “Joy” ads that ran for the past two years. BMW’s new ad agency, Kirshenbaum Bond Senecal & Partners, is … Continue reading

BMW of North America will introduce its new brand advertising on Saturday, reinforcing its image as “the ultimate driving machine” as it introduces 14 new models in the United States this year. BMWNA will being a new brand advertising campaign … Continue reading

Advertising Agency Grey West, the same ad shop responsible for the Sony Ericsson Open in Miami, reintroduces us to the “Ultimate Driving Machine” slogan through a new 5 Series ad. After the controversial “Joy” campaign, BMW returns to its roots … Continue reading

Jack Pitney, Vice President of Marketing at BMW North America, met with journalists at an event in Birmingham, Michigan. Topic of discussion? BMW’s “Secret Sauce” and company’s plans to start emphasizing their independence. “Joy of Driving” and “The Ultimate Driving … Continue reading

Take 2 and action. We have regrouped, learned from the previous unfortunate experience and with the help of BMW of North America, we have rescheduled our live webcast with Jack Pitney, Vice President of Marketing. To make the deal even … Continue reading

Update: Due to unfortunate technical difficulties, the webcast has been stopped. We will follow up with Jack next week at the New York Auto Show and speak to him on camera about the Joy campaign. Please accept our sincere apologies. … Continue reading

Jack Pitney, Vice President of Marketing, BMW North America, has offered to sit down with us and take some questions live from our audience around the “Joy” marketing campaign and the “Ultimate Driving Machine” slogan. The scope of this interview … Continue reading