Back in 1971, Bob Lutz joined BMW as a board member and helped the Bavarian brand make some great strides. We look at BMW today, …

BMW’s slogan for as long as I can remember has been “The Ultimate Driving Machine.” In many ways, BMW has stayed true to this slogan, …

BMW Australia delivers two video ads that build atop the “Ultimate Driving Machine” slogan while introducing the new 2012 BMW 3 Series for the Australian …

Here is the comeback video of BMW’s “Ultimate Driving Machine” advertising campaign. The “Ultimate Driving Machine” slogan returns replacing the highly-controversial “Joy” ads that ran …

BMW of North America will introduce its new brand advertising on Saturday, reinforcing its image as “the ultimate driving machine” as it introduces 14 new …

Advertising Agency Grey West, the same ad shop responsible for the Sony Ericsson Open in Miami, reintroduces us to the “Ultimate Driving Machine” slogan through …

Jack Pitney, Vice President of Marketing at BMW North America, met with journalists at an event in Birmingham, Michigan. Topic of discussion? BMW’s “Secret Sauce” …

Take 2 and action. We have regrouped, learned from the previous unfortunate experience and with the help of BMW of North America, we have rescheduled …

Update: Due to unfortunate technical difficulties, the webcast has been stopped. We will follow up with Jack next week at the New York Auto Show …

Jack Pitney, Vice President of Marketing, BMW North America, has offered to sit down with us and take some questions live from our audience around …