Tag Archives: Ultimate Driving Machine

bmw E21 3 Series 1900x1200 01 750x500

How Bob Lutz saved the Kidney Grilles and the Ultimate Driving Machine

3-Series | March 6th, 2016 by Nico DeMattia

Back in 1971, Bob Lutz joined BMW as a board member and helped the Bavarian brand make some great strides. We look at BMW today, …

bmw logo 11 530x500

BMW: The Ultimate Autonomous Driving Machine?

Interesting, Others | August 11th, 2015 by Nico DeMattia

BMW’s slogan for as long as I can remember has been “The Ultimate Driving Machine.” In many ways, BMW has stayed true to this slogan, …

2012 bmw 328i review 061 750x500

The Ultimate Driving Machine: BMW 3 Series ad from Australia

3-Series | March 20th, 2012 by Horatiu Boeriu

BMW Australia delivers two video ads that build atop the “Ultimate Driving Machine” slogan while introducing the new 2012 BMW 3 Series for the Australian …

bmw ultimate driving machine ad

Video Ad: “Ultimate Driving Machine”

Videos | January 9th, 2012 by Horatiu Boeriu

Here is the comeback video of BMW’s “Ultimate Driving Machine” advertising campaign. The “Ultimate Driving Machine” slogan returns replacing the highly-controversial “Joy” ads that ran …

the ultimate driving machine12 750x500

“The ultimate driving machine” slogan makes a comback

News | January 6th, 2012 by Horatiu Boeriu

BMW of North America will introduce its new brand advertising on Saturday, reinforcing its image as “the ultimate driving machine” as it introduces 14 new …

bmw 5 series refuel ad

Video Ad: BMW 5 Series Refuel reintroduces the “Ultimate Driving Machine” slogan

Videos | April 30th, 2011 by Horatiu Boeriu

Advertising Agency Grey West, the same ad shop responsible for the Sony Ericsson Open in Miami, reintroduces us to the “Ultimate Driving Machine” slogan through …

Video: BMW Media Discussion with Jack Pitney, VP BMWNA

Videos | May 7th, 2010 by Horatiu Boeriu

Jack Pitney, Vice President of Marketing at BMW North America, met with journalists at an event in Birmingham, Michigan. Topic of discussion? BMW’s “Secret Sauce” …

Live Webcast with Jack Pitney, VP of Marketing BMWNA – April 1, 2:30PM EST

Interesting | March 31st, 2010 by Horatiu Boeriu

Take 2 and action. We have regrouped, learned from the previous unfortunate experience and with the help of BMW of North America, we have rescheduled …

Update: Postponed due to technical difficulties. Join our live webcast with Jack Pitney

News | March 26th, 2010 by Horatiu Boeriu

Update: Due to unfortunate technical difficulties, the webcast has been stopped. We will follow up with Jack next week at the New York Auto Show …

Upcoming Live Webcast with Jack Pitney, BMWNA VP of Marketing – Submit your questions

Interesting | March 24th, 2010 by Horatiu Boeriu

Jack Pitney, Vice President of Marketing, BMW North America, has offered to sit down with us and take some questions live from our audience around …