BMW of North America Unveils Six Playful Digital Shorts as Part of National Advertising Campaign Launching the All-New BMW 3 Series, Including One Appearing in a New York Tri-State Area Ad During Super Bowl XLVI “The Big Grab,” will also … Continue reading

Designed in America. Built in America. The very same tag line was used by BMW in their first Super Bowl commercial since 2001. A catchy phrase that marked BMW’s return to the Super Bowl advertising game and one that wanted … Continue reading

BMW returned to the Super Bowl after a 10-year hiatus and delivered two messages: the new BMW X3 is built and designed in America, and BMW’s Advanced Diesel technology plays an important role in BMW’s sustainability. Dubbed Defying Logic, the … Continue reading

Super Bowl XLV event is over and while everyone talks about the Green Bay Packers win or the little mixup in the national anthem by Christina Aguillera, we will focus on the automotive angle of one of the most popular … Continue reading

BMW returned after ten years to the Super Bowl “ad game” and based on initial consumer reactions, the impact was quite positive. While the first ad featured, as expected, the new BMW X3, the second 30 seconds commercial focused on … Continue reading

In just a few hours, the first BMW ad in 10 years for the Super Bowl event will go live on television around the world. While the company has been tight-liped about the ad content, the Spartanburg-area newspaper Go Upstate … Continue reading