Tag Archives: Story Of Joy


BMW introduces Joy campaign to its Olympic marketing efforts

News | February 14th, 2010 by Horatiu Boeriu

BMW of North America today launched its largest brand awareness campaign in its history – “Story of Joy.” The campaign will break during the Opening …


2.000 LEGO bricks. 4 days. 1 plan: build a BMW X1!

Interesting | November 6th, 2009 by Horatiu Boeriu

The Joy campaign continues and BMW finds new ways to engage its fans and not only. From November 6th to 9th, everyone is invited to …

BMW. Jump for Joy. Part 2 – A “stab” at Audi

Videos | October 5th, 2009 by Horatiu Boeriu

The BMW Joy campaign has been a heated subject on here, some people enjoyed the new viral videos, while others are being reluctant to the …

Video: Jump for Joy

Videos | September 29th, 2009 by Horatiu Boeriu

We support the BMW Joy campaign and some may ask why. Is it because it’s cool to jump on the bandwagon? Or is it because …

Video: Making of The Story of Joy

Videos | September 28th, 2009 by Horatiu Boeriu

JOY…..a word we’ve been seeing on our blog for months now. BMW’s latest marketing campaign, Joy, has been attracting a lot of attention this year. …