Back in January, a story in the New York Times dispelled the ’spinning propeller’ myth of the BMW roundel. As our own Hugo Becker wrote at the time, the the origins of the blue and white checker in the BMW … Continue reading
BMW News, Reviews, Test Drives and more
The good old days of the German sport sedan were much simpler times. Your carmaker of choice – be it Audi, BMW or Mercedes – would bolt together a supremely competent family sedan that blended high-class comfort and luxury with … Continue reading
Tesla has had quite a good run lately. Their stock has nearly tripled in the past six months; the Model S has been showered with accolades including Motor Trends 2013 Car of The Year, Automobile Magazines 2013 Automobile of The … Continue reading
BMW attempts to lure in new customers across the United States with a drive and compare event they call the BMW Ultimate Driving Experience. They trot out representative examples of their model line (with the glaring exception of M product … Continue reading
The new BMW M5 Facelift made its world debut this past weekend at the annual M Festival. The M Division chose to introduce their most iconic model in front of tens of thousands of fans attending the 3-day long event. … Continue reading
BMW M unveiled today the BMW M5 Facelift at the 2013 M Festival. Albert Biermann, Head of Engineering at M, and Thomas Schemera, Marketing Director for BMW M, introduced visual and power upgrades to the popular sporty sedan. Along with … Continue reading
Dynamic ability, comfort, efficiency, aesthetic allure and a profusion of innovations designed to enhance driving pleasure – the BMW 5 Series contains all the signature ingredients of a best-selling model at the premium end of the executive segment. Indeed, consistently rising … Continue reading
Back in January, a story in the New York Times dispelled the ’spinning propeller’ myth of the BMW roundel. As our own Hugo Becker wrote at the time, the the origins of the blue and white checker in the BMW … Continue reading
Another day and a new Youtube video around the BMW brand. This time, a company called Zafira Consulting & Trading has posted a proposal on YouTube for a dynamic re-envisioning of BMW’s roundel logo. The videos shows us a current … Continue reading
A recent story in the New York Times dispels the ‘spinning propeller’ myth of the BMW roundel. Much to the dismay of many, the article is 100% correct, the origins of the blue and white checker in the BMW roundel … Continue reading
What is the most powerful element for a brand? Well, very simple: the logo. Many of us recognize a logo from a mile a way, way before we can read the actual letters. BMW is famous for their black, blue … Continue reading