roundel

This year marks BMW M’s 50th anniversary, if you didn’t already hear. BMW’s sorta been shouting it at all of us since mid-2021, to get us prepared for the coming celebratory festivities. One of the…

The 50 Year celebrations of the BMW M brand will soon kick off. The motorsport division has a series of events this year to properly celebrate its 50th birthday. One of them will take place…

As we already mentioned several times before, 2022 will mark the 50th anniversary of the iconic BMW M division. That occasion won’t go by without a proper celebration and, even though BMW has been mum…

A small online storm was triggered last week when BMW unveiled a new logo. The iconic BMW roundel received a new and fresh design, but without the 3D shapes of the previous logo. The middle…

Today BMW showed us what it has been working for the past few years and finally revealed the BMW i4 Concept. Previewing the production model, the i4 Concept came with futuristic looks which, according to…

With every new generation of customers, BMW is reshaping their identity. This thought process started over 100 years ago and it continues in 2020 with a new chapter in their book. In a recent call…

Back in January, a story in the New York Times dispelled the ’spinning propeller’ myth of the BMW roundel. As our own Hugo Becker wrote at the time, the the origins of the blue and…

A recent story in the New York Times dispels the ‘spinning propeller’ myth of the BMW roundel. Much to the dismay of many, the article is 100% correct, the origins of the blue and white…