Pieter Nota

BMW Subscription For Heated Seats Is Going Away

BMW Subscription For Heated Seats Is Going Away

BMW sparked a lot of controversy last year when it rolled out a heated seats subscription for certain models. It took the shape of a monthly fee to activate the function even though the hardware…

BMW wants more legislative help to promote electrified cars

BMW wants more legislative help to promote electrified cars

The rise of electrified cars depends on the customers’ demand. Yet, the issue is that customers are more often than not worried about the infrastructure for electric vehicles. That’s a problem that companies like BMW…

Shanghai: Interview with Pieter Nota, Board of Management of BMW AG, Customer, Brands, Sales