Dynamic ability, comfort, efficiency, aesthetic allure and a profusion of innovations designed to enhance driving pleasure – the BMW 5 Series contains all the signature ingredients of a best-selling model at the premium end of the executive segment. Indeed, consistently rising … Continue reading

Opposite Lock

Rowing Gears: Can Heritage Hurt A Brand?
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In Featured Posts, Interesting, on December 29th, 2012

Rowing Gears is a new column that will offer in-depth articles and analysis of the BMW brand by the BMWBLOG editor Andrew Murphy. Recently, while as a group the BMWBLOG team was mulling over the design of the 3 Series … Continue reading
The Spun Bearing: Halloween Treats
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In Interesting, on October 31st, 2012

Treats all around this time, with a couple of tricks thrown in for good measure. More BMWs Head to North America Let’s start with the possibility of BMW shifting vehicles to the US market as a counter to a sales … Continue reading
Opposite Lock: The Reasons
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In Featured Posts, Interesting, on October 18th, 2012

My girlfriend recently asked me why I love to drive. She asked me why I smother cars with my love and affection. Then she asked the big one; the question that gets car enthusiasts excited, car designers sweating, and car … Continue reading
The Spun Bearing: Carbon Fiber, FWD, and Kicking Tires in Luebeck
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In Interesting, on October 14th, 2012

Carbon Fiber Ford recently announced that they’re jumping into carbon fiber in a big way. Current intentions are to use CF for body panels. They are using new CF processes to improve cycle times for parts production. It seems that … Continue reading
The Spun Bearing: Mexico, Channel Stuffing, and More On Driverless Vehicles
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In Interesting, on August 16th, 2012

Mexico BMW is purported to be scouting a Mexican location for a new auto plant. Previously the buzz was they were looking at Brazil, and before that . . . I’ve lost count. The one thing to remember is BMW … Continue reading
The Spun Bearing: Charging Stations, Online-Ordering, and Electric Scooter
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In Interesting, on July 30th, 2012

Charging Stations The BMW subsidiary, BMW i Ventures, announced it was injecting an investment in Coulomb Technologies. Their ChargePoint stations handle a number of manufacturers electric vehicles. One thing to keep in mind regarding powering electric vehicles is that the … Continue reading
The Spun Bearing: TVS, BMW Chennai, and the Beauty of BMW’s RTM
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In Interesting, on July 19th, 2012

TVS The Tata Nano was supposed to replace scooters in the Indian market, but a generation of Indian males gained the freedom of mobility on small displacement two wheelers. So the demand for bikes is still there, even when cars … Continue reading
Opposite Lock: Aural Innovation
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In Featured Posts, Interesting, on July 6th, 2012

It wasn’t long ago I was reveling in the rich, throaty sound of a vintage BMW boxer when a curious man approached from a Munich side street. “What a machine!” he exclaimed while marveling at the flowing shape of BMW’s … Continue reading
The Spun Bearing: Reusing NedCar
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In Interesting, on June 29th, 2012

Automotive News reports that BMW is considering building vehicles at the NedCar facility in Born, Netherlands. The deal would be for third party assembly of BMW Group vehicles. The report indicates that they’re interested in having some of the expanding … Continue reading