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  • MINIWOOD: Behind the scenes
    In Videos, on March 4th, 2010

    Two days ago, the Youtube MINI Channel and MINI’s marketing department released another innovative project: MINIWOOD, a staged guerilla campaign in honor of the world premiere of the MINI Countryman in Geneva. The city of Geneva was the scene of … Continue reading

  • MINIWOOD: MINI takes over Geneva
    In Videos, on March 3rd, 2010

    In honor of the world premiere of the MINI Countryman in Geneva, MINI staged a guerilla campaign called MINIWOOD. The city of Geneva was the scene of a multifaceted initiative to celebrate the birth of a new “star,” culminating in … Continue reading