This spring MINI has launched a Product Design Competition to celebrate the launch of the MINI Countryman. The competition was designed around the MINI Center Rail in the new MINI model. MINI fans and enthusiasts, and also creative people from … Continue reading

Marketing majors, advertising gurus, video producers and directors…please make room for the leader in the online marketing campaigns: MINI. In their latest viral video, MINI shows one more time how online communities can be conquered and how viral content spreads. … Continue reading

MINI’s  marketing machine is at work again. Known for their unique, personal approach with their marketing campaigns, MINI launches a new interesting challenge for all the fans around the world. “In keeping with the brand’s “Creative Use of Space” philosophy, … Continue reading

Two days ago, the Youtube MINI Channel and MINI’s marketing department released another innovative project: MINIWOOD, a staged guerilla campaign in honor of the world premiere of the MINI Countryman in Geneva. The city of Geneva was the scene of … Continue reading

In honor of the world premiere of the MINI Countryman in Geneva, MINI staged a guerilla campaign called MINIWOOD. The city of Geneva was the scene of a multifaceted initiative to celebrate the birth of a new “star,” culminating in … Continue reading

Let me start by saying that the following video has NOT been produced nor sanctioned by BMW. We don’t have the full details on who has produced the video, but we know it has been going around the web for … Continue reading

The marketing geniuses at MINI have done it again and slowly, they are becoming the leaders in viral marketing within the automotive industry. Along with their always funky and fun setups at auto shows, MINI continues to amaze us every … Continue reading

The official MINI Youtube channel releases a new viral video. Famous for their innovative approach to market the brand, the MINI creative people portray the typical MINI driver and…of course, the non-MINI owner. “MINI drivers can be recognized by the … Continue reading

BMW and MINI USA continue to impress with their latest and most innovative marketing techniques. If the MINI viral videos are already well known and appreciated by the fans, this latest campaign surprises everyone and hopefully, in a good way. … Continue reading