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Tag Archives: MINI marketing

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MINI Countryman launches with Timbaland-Produced Track “Getaway”

MINI | June 9th, 2010 by Horatiu Boeriu

Few car launches trigger as much excitement as a new MINI. That is why the iconic brand is hosting a celebratory VIP mini festival tonight …

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MINI Cooper challenges Porsche 911 – Courage or Arrogance?

MINI | June 8th, 2010 by Horatiu Boeriu

MINI launches a Facebook page (MINI VS PORSCHE) and has officially challenged Porsche 911 to a race. The MINI contestant, the Cooper S model against …

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Video: MINI Cabrio – Always Open

MINI | May 21st, 2010 by Horatiu Boeriu

If BMW excels at engineering, MINI is an icon when it comes to automotive marketing, or shall we say, viral marketing. Their online and offline …

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MINI launches Product Design Competition

Featured Posts, MINI | March 11th, 2010 by Horatiu Boeriu

MINI’s  marketing machine is at work again. Known for their unique, personal approach with their marketing campaigns, MINI launches a new interesting challenge for all …

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Mini Amsterdam: Christmas boxes – Yet another successful viral

MINI | January 3rd, 2010 by Horatiu Boeriu

The marketing geniuses at MINI have done it again and slowly, they are becoming the leaders in viral marketing within the automotive industry. Along with …

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Leashed MINI Cooper S Clubman

MINI | December 8th, 2009 by Horatiu Boeriu

Along with the “twins”, MINI Coupe and Roadster Concepts, the BMW-owned automaker unveiled a….let’s say interesting MINI Cooper S Clubman, wearing a leash. Yes, you …

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MINI USA Celebrates MOTOR-TOBER 2009

MINI | October 4th, 2009 by Horatiu Boeriu

Today kicks off the 3rd annual Motor-Tober celebration, MINI’s made-up holiday that lasts the entire month of October.  Motor-Tober is about enjoying horsepower and go-kart …

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