Marketing majors, advertising gurus, video producers and directors…please make room for the leader in the online marketing campaigns: MINI. In their latest viral video, MINI shows one more time how online communities can be conquered and how viral content spreads. … Continue reading

Last night, against the back-drop of the metropolis’ skyline and in amongst the green fields of Mudchute Farm in London, celebrations for the launch of the new MINI Countryman culminated in world-exclusive performances by megastar producer, Timbaland and U.S. country … Continue reading

Few car launches trigger as much excitement as a new MINI. That is why the iconic brand is hosting a celebratory VIP mini festival tonight in London where the grass-green carpet will be rolled out for guests only too willing … Continue reading

MINI launches a Facebook page (MINI VS PORSCHE) and has officially challenged Porsche 911 to a race. The MINI contestant, the Cooper S model against Porsche’s 911 Carrera S. The challenge is set to take place on June 22nd at … Continue reading

If BMW excels at engineering, MINI is an icon when it comes to automotive marketing, or shall we say, viral marketing. Their online and offline advertising campaigns are “fresh”, innovative and entertaining, and their message almost always appeal to its … Continue reading

MINI’s  marketing machine is at work again. Known for their unique, personal approach with their marketing campaigns, MINI launches a new interesting challenge for all the fans around the world. “In keeping with the brand’s “Creative Use of Space” philosophy, … Continue reading

The marketing geniuses at MINI have done it again and slowly, they are becoming the leaders in viral marketing within the automotive industry. Along with their always funky and fun setups at auto shows, MINI continues to amaze us every … Continue reading

Along with the “twins”, MINI Coupe and Roadster Concepts, the BMW-owned automaker unveiled a….let’s say interesting MINI Cooper S Clubman, wearing a leash. Yes, you read that correctly. Playing on the old Mini’s Bulldog alter ego, the automaker has chosen … Continue reading

Today kicks off the 3rd annual Motor-Tober celebration, MINI’s made-up holiday that lasts the entire month of October.  Motor-Tober is about enjoying horsepower and go-kart handling, saving money with great deals and celebrating for the sake of celebrating. MINI’s October … Continue reading