If BMW excels at engineering, MINI is an icon when it comes to automotive marketing, or shall we say, viral marketing. Their online and offline advertising campaigns are “fresh”, innovative and entertaining, and their message almost always appeal to its … Continue reading

MINI’s  marketing machine is at work again. Known for their unique, personal approach with their marketing campaigns, MINI launches a new interesting challenge for all the fans around the world. “In keeping with the brand’s “Creative Use of Space” philosophy, … Continue reading

The marketing geniuses at MINI have done it again and slowly, they are becoming the leaders in viral marketing within the automotive industry. Along with their always funky and fun setups at auto shows, MINI continues to amaze us every … Continue reading

Along with the “twins”, MINI Coupe and Roadster Concepts, the BMW-owned automaker unveiled a….let’s say interesting MINI Cooper S Clubman, wearing a leash. Yes, you read that correctly. Playing on the old Mini’s Bulldog alter ego, the automaker has chosen … Continue reading

Today kicks off the 3rd annual Motor-Tober celebration, MINI’s made-up holiday that lasts the entire month of October.  Motor-Tober is about enjoying horsepower and go-kart handling, saving money with great deals and celebrating for the sake of celebrating. MINI’s October … Continue reading