MINI marketing

“It’s personal”: MINI family

“It’s personal”: MINI family

You can’t choose your family, they say. Actually, with MINI you can. As of today citizens of Berlin, visitors to the German capital and Facebook users worldwide can make their choice when MINI presents the…

Video: Meet the MINI Family

MINI releases one of their typical funky, fresh, hipster videos showcasing their continuously increasing family. The MINI lineup has now grown to four vehicles and a few others are in the pipeline, R59 Coupe, R58…

MINI vs. Monster: The Final Cut

When it comes to automotive marketing and viral videos, MINI has a special place in our heart. Majority of their commercials are fun, intriguing, pushing and with the right twist of humor. Last one, while…

Timbaland headlines with U.S. Country Singer, Michelle Branch at ‘MINI Countryman Open Air’

MINI launches Product Design Competition

MINI launches Product Design Competition

MINI’s  marketing machine is at work again. Known for their unique, personal approach with their marketing campaigns, MINI launches a new interesting challenge for all the fans around the world. “In keeping with the brand’s…