Tag Archives: MINI marketing

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MINI Coupe Launch in NYC

MINI | October 29th, 2011 by Horatiu Boeriu

Marketing Campaign Launches In Manhattan With A Rocket And Astronauts MINI USA announces the newest family member, the MINI Coupe, with a larger-than-life stunt in …

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MINI Coupe: “Another Day. Another Adventure.”

MINI | August 30th, 2011 by Horatiu Boeriu

The “Another Day. Another Adventure.” international campaign will be launched to coincide with the world premiere of the new MINI Coupé at the IAA International …

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“It’s personal”: MINI family

MINI | May 18th, 2011 by Horatiu Boeriu

You can’t choose your family, they say. Actually, with MINI you can. As of today citizens of Berlin, visitors to the German capital and Facebook …

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MINI launches Wanderlust Marketing Campaign. Grand prize: A New MINI Countryman

MINI | April 9th, 2011 by Horatiu Boeriu

MINI has officially kicked off the MINI Countryman Wanderlust campaign, an initiative that encourages fans from all over the world to get away from the …

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Video: Meet the MINI Family

MINI | March 30th, 2011 by Horatiu Boeriu

MINI releases one of their typical funky, fresh, hipster videos showcasing their continuously increasing family. The MINI lineup has now grown to four vehicles and …

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MINI vs. Monster: The Final Cut

MINI | January 15th, 2011 by Horatiu Boeriu

When it comes to automotive marketing and viral videos, MINI has a special place in our heart. Majority of their commercials are fun, intriguing, pushing …

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Video: MINI E Scooter in urban setting

MINI | November 20th, 2010 by Horatiu Boeriu

When it comes to automotive marketing, MINI certainly takes the crown. Their advertising campaigns are lively, fun, hippy, and yet send a direct message to …

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