Tag Archives: MINI marketing

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MINI Coupe: “Another Day. Another Adventure.”

MINI | August 30th, 2011 by Horatiu Boeriu

The “Another Day. Another Adventure.” international campaign will be launched to coincide with the world premiere of the new MINI Coupé at the IAA International …

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“It’s personal”: MINI family

MINI | May 18th, 2011 by Horatiu Boeriu

You can’t choose your family, they say. Actually, with MINI you can. As of today citizens of Berlin, visitors to the German capital and Facebook …

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MINI launches Wanderlust Marketing Campaign. Grand prize: A New MINI Countryman

MINI | April 9th, 2011 by Horatiu Boeriu

MINI has officially kicked off the MINI Countryman Wanderlust campaign, an initiative that encourages fans from all over the world to get away from the …

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Video: Meet the MINI Family

MINI | March 30th, 2011 by Horatiu Boeriu

MINI releases one of their typical funky, fresh, hipster videos showcasing their continuously increasing family. The MINI lineup has now grown to four vehicles and …

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MINI vs. Monster: The Final Cut

MINI | January 15th, 2011 by Horatiu Boeriu

When it comes to automotive marketing and viral videos, MINI has a special place in our heart. Majority of their commercials are fun, intriguing, pushing …

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Video: MINI E Scooter in urban setting

MINI | November 20th, 2010 by Horatiu Boeriu

When it comes to automotive marketing, MINI certainly takes the crown. Their advertising campaigns are lively, fun, hippy, and yet send a direct message to …

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MINI Countryman Product Design Competition – Winning Ideas Displayed as Prototypes

MINI | October 27th, 2010 by Gabriela

This spring MINI has launched a Product Design Competition to celebrate the launch of the MINI Countryman. The competition was designed around the MINI Center …

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MINI amazes again: Countryman TV Commercial “Flow “

MINI | September 2nd, 2010 by Horatiu Boeriu

Beside the fun-to-drive FWD vehicles, MINI also stands out with their unique and innovative marketing campaigns. MINI has always appealed to a younger crowd, funky …

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MINI reveals Countryman print ads

MINI | August 17th, 2010 by Horatiu Boeriu

Along with the online video campaign, MINI also brings out the Countryman print ads. As expected, the ads deliver concise messages, vertical and easy to …

MINI Countryman TV Commercial: Marketing at its best

MINI | August 17th, 2010 by Horatiu Boeriu

If there is one thing that we love more about the MINI other than its fun-to-drive vehicles, are the great marketing campaigns coming from the …