After a seven years partnership with Butler Shine Stern & Partners, MINI is searching for a new ad agency.  According to AdAge, BMW’s MINI has started a review process led by North Carolina consulting firm, Hasan & Co. The scope … Continue reading

MINI USA releases a new commercial featuring new MINI John Cooper Works Coupe. Created in the usual funky and hipster way of MINI, the video ad comes as a challenge posed by the company to MINI fans: Describe The Best … Continue reading

The successful market launch of the MINI Coupé is being followed by that of its accomplice, the new MINI Roadster. The new MINI Roadster is the first open-top two-seater in the MINI family to be equipped for any experience. With … Continue reading

Marketing Campaign Launches In Manhattan With A Rocket And Astronauts MINI USA announces the newest family member, the MINI Coupe, with a larger-than-life stunt in New York City 30-foot rocket, with the all-new MINI Coupe attached, has been constructed in … Continue reading

The “Another Day. Another Adventure.” international campaign will be launched to coincide with the world premiere of the new MINI Coupé at the IAA International Motor Show. MINI fans will be able to experience not only the sporty two-seater but … Continue reading

You can’t choose your family, they say. Actually, with MINI you can. As of today citizens of Berlin, visitors to the German capital and Facebook users worldwide can make their choice when MINI presents the MINI family on Berlin’s Kurfürstendamm … Continue reading

MINI has officially kicked off the MINI Countryman Wanderlust campaign, an initiative that encourages fans from all over the world to get away from the everyday routine to discover something new and risk an adventure. “The MINI Countryman embodies the … Continue reading

MINI releases one of their typical funky, fresh, hipster videos showcasing their continuously increasing family. The MINI lineup has now grown to four vehicles and a few others are in the pipeline, R59 Coupe, R58 Roadster and R61 Paceman. The … Continue reading

When it comes to automotive marketing and viral videos, MINI has a special place in our heart. Majority of their commercials are fun, intriguing, pushing and with the right twist of humor. Last one, while not as “hot” as others, … Continue reading