A MINI can do more. It can win the Dakar Rally twice in a row. It can conquer more than 100 markets worldwide. But what about defying the laws of gravity and showing snowboarders how to nail the perfect backflip? … Continue reading

It was MINI’s first appearance as the official partner of the Warner Music Group Grammy after party held in Hollywood February 10, 2013 following the 55th Annual Grammy Awards. Staples Center in downtown Los Angeles once again served as the … Continue reading

The cross-media “Design with Bite” launch campaign for the new MINI Paceman is now underway with three online videos that provide an initial foretaste of the print, TV and web elements to follow. MINI embodies the extraordinary – representing fun … Continue reading

MINI’s advertising campaigns have always been  known for being bold and fun, and this latest attempt to promote the brand follows the exact same steps. In Houston, a local marketing agency that works with MINI dealerships decided to make things … Continue reading

After a seven years partnership with Butler Shine Stern & Partners, MINI is searching for a new ad agency.  According to AdAge, BMW’s MINI has started a review process led by North Carolina consulting firm, Hasan & Co. The scope … Continue reading

MINI USA releases a new commercial featuring new MINI John Cooper Works Coupe. Created in the usual funky and hipster way of MINI, the video ad comes as a challenge posed by the company to MINI fans: Describe The Best … Continue reading

The successful market launch of the MINI Coupé is being followed by that of its accomplice, the new MINI Roadster. The new MINI Roadster is the first open-top two-seater in the MINI family to be equipped for any experience. With … Continue reading

Marketing Campaign Launches In Manhattan With A Rocket And Astronauts MINI USA announces the newest family member, the MINI Coupe, with a larger-than-life stunt in New York City 30-foot rocket, with the all-new MINI Coupe attached, has been constructed in … Continue reading

The “Another Day. Another Adventure.” international campaign will be launched to coincide with the world premiere of the new MINI Coupé at the IAA International Motor Show. MINI fans will be able to experience not only the sporty two-seater but … Continue reading