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Tag Archives: MINI marketing

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How To Transform A MINI Into The Smallest Disco Club In The World

MINI | April 25th, 2014 by Horatiu Boeriu

A MINI, a DJ, a turntable and a disco globe light. The necessary ingredients to transform a new MINI Cooper into the smallest disco club …

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MINI shows snowboarders how it’s done with the perfect backflip

MINI | February 19th, 2013 by Horatiu Boeriu

A MINI can do more. It can win the Dakar Rally twice in a row. It can conquer more than 100 markets worldwide. But what …

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MINI makes its debut as official partner of the exclusive Warner Music Group

MINI | February 16th, 2013 by Horatiu Boeriu

It was MINI’s first appearance as the official partner of the Warner Music Group Grammy after party held in Hollywood February 10, 2013 following the …

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MINI Paceman “Design with Bite” campaign

MINI | January 21st, 2013 by Horatiu Boeriu

The cross-media “Design with Bite” launch campaign for the new MINI Paceman is now underway with three online videos that provide an initial foretaste of …

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Houston Issues Ticket To A MINI Cooper Parked On A Wall

MINI | January 10th, 2013 by Horatiu Boeriu

MINI’s advertising campaigns have always been  known for being bold and fun, and this latest attempt to promote the brand follows the exact same steps. …

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BMW’s Mini Starts Ad Agency Search

MINI | January 23rd, 2012 by Horatiu Boeriu

After a seven years partnership with Butler Shine Stern & Partners, MINI is searching for a new ad agency.  According to AdAge, BMW’s MINI has …

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Video: The Best Test Drive Ever. Period – by Mini

MINI | December 24th, 2011 by Horatiu Boeriu

MINI USA releases a new commercial featuring new MINI John Cooper Works Coupe. Created in the usual funky and hipster way of MINI, the video …

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