First time we drove the MINI E, the one thing that stuck with us, beside the full torque at zero RPM, was the completely silence coming from the drivetrain. The silence surrounding the car became even more obvious when pedestrians … Continue reading

Chris Reiter from BusinessWeek writes a controversial, yet fascinating article on BMW’s future electric cars. Coupled with the Megacity vehicle story, Reiter also gives us some background information on BMW boss Dr. Norbert Reithofer,  a previously underrated CEO, but “one … Continue reading

While attending in Munich the Innovation Days around mobility of the future, our sister-magazine BimmerToday had the opportunity to speak in detail with the project leader of  Project i program. Ulrich Kranz is the head of a team that is … Continue reading

Earlier this month, BMW introduced us to their future family of electric vehicles. Built under the project name, Megacity, the new sub-brand will be joining the BMW family in 2013. Adrian Von Hooydonk, BMW Director of Design, calls the Megacity … Continue reading

BMW’s Press Release on Mobility and the future for the brand. The world, and with it the sphere of individual mobility, is in a state of environmental, economic and social upheaval. Global developments such as climate change and dwindling resources … Continue reading

At the BMW Museum, in a private setting for international automotive journalists, BMW unveiled tonight the first sketches of the 2013 BMW Megacity vehicle. Introduced by the BMW Director of Design, Adrian Von Hooydonk, the Megacity vehicle is the “next … Continue reading