Early next year, BMW aligned to the latest “marketing standards” and launched the “Rampenfest” viral video which was supposed to keep us on our toes prior to the new 1 Series Coupe launch. The viral marketing initiative transposed onto the … Continue reading
The BMW Zagato Coupé
The Concorso d’Eleganza Villa d’Este will once again host a spectacular world premiere in 2012 and, in so doing, build on its tradition as a gathering of the industry’s leading coachbuilders. The premiere in question will see the time-honoured Milanese … Continue reading
The Power of the Press
Leipzig, Germany – If you want to see the most modern metal pressing operation in the world you have to travel to Leipzig, in the state of Sachsen, and head northeast of the city center to the BMW Werk Leipzig … Continue reading
World Premiere: 2013 BMW 7 Series Facelift
The 2013 BMW 7 Series makes its world debut. The newly updated 2013 BMW 7 Series will again set new benchmarks in its class for performance, luxury, efficiency and safety. The updates include significant powertrain upgrades for 740i/Li and 750i/Li … Continue reading
BMWBLOG First Drive: 2012 BMW M6 Convertible
The new 2012 BMW M6 Convertible is more than the pinnacle of the M Division’s performance lineup, it’s a performance automobile that impress with every feature and design line. Over the course of two days, the new M6 Convertible showcased … Continue reading
Ultimate Photo Gallery: 2013 BMW M6 Convertible
BMWBLOG attended the media launch of the new 2013 BMW M6 Convertible and while spending time driving around the scenic routes in Santa Barbara, we took the time to shoot some photos that showcase the design lines of the super … Continue reading
