Dynamic ability, comfort, efficiency, aesthetic allure and a profusion of innovations designed to enhance driving pleasure – the BMW 5 Series contains all the signature ingredients of a best-selling model at the premium end of the executive segment. Indeed, consistently rising … Continue reading

marketing

BMW JOY 3D: Asia’s 1st Interactive 3D Building Projection
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In Videos, on May 27th, 2010

3D is in these days and more and more movies or video commercials are jumping on this bandwagon, so it came as no surprise to us when a BMW’s Joy campaign showed up in a 3D Projection. The video message … Continue reading
BMW Canada starts sexy new ad campaign to promote 3 Series Coupe
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In Interesting, on May 15th, 2010

Mirror, mirror on the wall…Who’s the most innovative of them all? BMW Canada becomes first car company to flirt with customers using innovative new advertising medium. Richmond Hill, ON. BMW Canada is the first auto manufacturer – and one of … Continue reading
BMW April Fool brilliance
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In Interesting, on April 1st, 2010

April 1st? Yup and BMW has once again coming out with some innovative ads. Courtesy of our old friend Richard Aucock, we exclusively bring you this ad as we step into April 1st. “ELECTION fever is well under way in … Continue reading
Video: Best used car classified ad ever? It involves a BMW
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In Videos, on March 29th, 2010

Joy? Ultimate Driving Machine? Well, let’s put those slogans and buzzwords aside and have a look at an old school used car ad. The main character: a 1994 BMW 530i Wagon. Young Casey wants to move this 1994 BMW 530i … Continue reading
BMW to expande its presence on social media platforms
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In News, on March 25th, 2010

We’ve never made a secret of our passion for technology (even gave free advice to BMW dealerships) and the automotive industry marketing departments are changing rapidly with the internet and social connections playing an important role in reaching out the … Continue reading
BMW gets some love from Black Eyed Peas pop band
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In Interesting, on February 22nd, 2010

After its recent comeback on the big screen in the Ghost Writer flick, BMW increases their marketing efforts, this time in the music world. The popular pop band “Black Eyed Peas” and their lead singer Fergie, give BMW an important … Continue reading
Overnight test drives? So it seems…
2

In Interesting, on January 19th, 2010

BMW of Bridgeport joins the small network of dealerships that think outside the box. It all started last year when BMW Santa Monica kept the headlines for an entire month with, what we named, “Billboards War”. On the corner of … Continue reading
BMW uses social network sites to promote the new BMW X1
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In BMW X1, on July 1st, 2009

Edmunds InsideLine just posted an interesting piece of news around the recently revealed BMW X1: BMW is heavily using the social media sites to promote the X1 and to reach out to the targeted younger crowd. After the X1 concept … Continue reading
BMW X1: Spread the joy
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In BMW X1, on May 20th, 2009

BMW is increasing their marketing effort in promoting the upcoming BMW X1 official launch. Last week, we showed you a series of videos part of a global communication campaign focused on the “Joy” theme. But today, BMW launched the X1 … Continue reading