Tag Archives: marketing

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BMW Canada starts sexy new ad campaign to promote 3 Series Coupe

Interesting | May 15th, 2010 by Horatiu Boeriu

Mirror, mirror on the wall…Who’s the most innovative of them all? BMW Canada becomes first car company to flirt with customers using innovative new advertising …

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BMW April Fool brilliance

Interesting | April 1st, 2010 by Horatiu Boeriu

April 1st? Yup and BMW has once again coming out with some innovative ads. Courtesy of our old friend Richard Aucock, we exclusively bring you …


Video: Best used car classified ad ever? It involves a BMW

Videos | March 29th, 2010 by Horatiu Boeriu

Joy? Ultimate Driving Machine? Well, let’s put those slogans and buzzwords aside and have a look at an old school used car ad. The main …

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BMW to expande its presence on social media platforms

News | March 25th, 2010 by Horatiu Boeriu

We’ve never made a secret of our passion for technology (even gave free advice to BMW dealerships) and the automotive industry marketing departments are changing …

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BMW gets some love from Black Eyed Peas pop band

Interesting | February 22nd, 2010 by Horatiu Boeriu

After its recent comeback on the big screen in the Ghost Writer flick, BMW increases their marketing efforts, this time in the music world. The …

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Overnight test drives? So it seems…

Interesting | January 19th, 2010 by Horatiu Boeriu

BMW of Bridgeport joins the small network of dealerships that think outside the box. It all started last year when BMW Santa Monica kept the …

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BMW uses social network sites to promote the new BMW X1

BMW X1 | July 1st, 2009 by Horatiu Boeriu

Edmunds InsideLine just posted an interesting piece of news around the recently revealed BMW X1: BMW is heavily using the social media sites to promote …

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BMW X1: Spread the joy

BMW X1 | May 20th, 2009 by Horatiu Boeriu

BMW is increasing their marketing effort in promoting the upcoming BMW X1 official launch. Last week, we showed you a series of  videos part of …

Videos: BMW X1 Viral Marketing

Videos | May 15th, 2009 by Horatiu Boeriu

Early next year, BMW aligned to the latest “marketing standards” and launched the “Rampenfest” viral video which was supposed to keep us on our toes …

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Billboards War: BMW vs. Audi

Interesting | April 13th, 2009 by Horatiu Boeriu

BMW and Audi are dueling again, but this time, onto the “marketing battle field”. And what would be the best place to do so other …