Tag Archives: marketing

BMW Concept 8 Series Pebble beach 01 830x553

BMW looking to reinvent both its design language and marketing

8-Series, BMW X7, Interesting, News | October 21st, 2017 by Nico DeMattia

BMW is on the verge of a huge change. Within the next year and a half, or so, BMW will be launching six new models, …

P90278358 highRes the all new bmw x3 o 830x553

Video: BMW Announces New Global Marketing Campaign for BMW X3

BMW X3, News | September 27th, 2017 by Gabriel Nica

Just yesterday we showed you a rather unusual take on presenting the new features of the fresh BMW X3, in the shape of a virtual tour …

rolls royce opens first studio in asia 2 750x500

Rolls-Royce Tops Ferrari As Pop Music’s Hottest Brand

News, Rolls Royce | August 23rd, 2017 by Gabriel Nica

Last year, a news report claimed that sales of white BMW X6 models actually increased because of the song Panda from Desiigner taking some people …

BMW i Coachella 07 750x500

BMW drastically changing its marketing and you might not like it

Interesting, News | June 29th, 2017 by Nico DeMattia

There hasn’t been an article about a BMW in the past few years that I’ve read without it mentioning the brand slowly departing from the …

EC8AA341 1C0D 492C 9F94 1F1F261639BD 750x500

BMW to refine model portfolio, Mercedes to expand

3-Series | January 30th, 2017 by Nico DeMattia

This may be the most crowded and convoluted luxury car market in the history of the automobile. There are niches of niches of niches, with …

p90048560

BMW Pondering Launch of Branding Consultancy Division

Interesting, News | November 22nd, 2016 by Gabriel Nica

The competition in the auto industry these days is as fierce as ever. Companies are struggling not only to keep up with the competition but …

twitter automakers 750x500

12% Of Twitter’s Q1 Ad Revenue Came From Auto Industry

Interesting | June 29th, 2011 by Horatiu Boeriu

In the past two years, car companies have been turning their funds more and more over to the online digital marketing segment. Starting with Twitter, …

nissan amber

Tasteful or Tasteless? Ads that use sex to sell cars

Interesting | May 1st, 2011 by Horatiu Boeriu

Sex sells. It has been proven over and over again, and it is used across many industries and advertising mediums. But when do you cross …

MINI vs Monster Full 750x500

MINI vs. Monster: The Final Cut

MINI | January 15th, 2011 by Horatiu Boeriu

When it comes to automotive marketing and viral videos, MINI has a special place in our heart. Majority of their commercials are fun, intriguing, pushing …

BMW iAd5 copy 576x500

BMW Launches First Ever User-Generated iAD

News | November 16th, 2010 by Horatiu Boeriu

Press Release: BMW of North America, LLC has launched the first-ever user-generated iAD to promote the launch of the all-new BMW X3. iAd is Apple’s …

NEWSLETTER