Tag Archives: marketing

twitter automakers 750x500 12% Of Twitter’s Q1 Ad Revenue Came From Auto Industry

12% Of Twitter’s Q1 Ad Revenue Came From Auto Industry

Interesting | June 29th, 2011 by Horatiu Boeriu

In the past two years, car companies have been turning their funds more and more over to the online digital marketing segment. Starting with Twitter, …

nissan amber Tasteful or Tasteless? Ads that use sex to sell cars

Tasteful or Tasteless? Ads that use sex to sell cars

Interesting | May 1st, 2011 by Horatiu Boeriu

Sex sells. It has been proven over and over again, and it is used across many industries and advertising mediums. But when do you cross …

MINI vs Monster Full 750x500 MINI vs. Monster: The Final Cut

MINI vs. Monster: The Final Cut

MINI | January 15th, 2011 by Horatiu Boeriu

When it comes to automotive marketing and viral videos, MINI has a special place in our heart. Majority of their commercials are fun, intriguing, pushing …

BMW iAd5 copy 576x500 BMW Launches First Ever User Generated iAD

BMW Launches First Ever User-Generated iAD

News | November 16th, 2010 by Horatiu Boeriu

Press Release: BMW of North America, LLC has launched the first-ever user-generated iAD to promote the launch of the all-new BMW X3. iAd is Apple’s …

audi r8 iron man1 750x500 BMW vs. Audi: Who Has The Best Media Strategy?

BMW vs. Audi: Who Has The Best Media Strategy?

Featured Posts, Interesting | September 22nd, 2010 by Horatiu Boeriu

Advertising Age magazine takes a different route in comparing two of the best premium automaker, BMW vs. Audi, but the approach and execution are different. …

mini countryman flow MINI amazes again: Countryman TV Commercial Flow

MINI amazes again: Countryman TV Commercial “Flow “

MINI | September 2nd, 2010 by Horatiu Boeriu

Beside the fun-to-drive FWD vehicles, MINI also stands out with their unique and innovative marketing campaigns. MINI has always appealed to a younger crowd, funky …

Nissan Werbung 370Z vs Porsche Audi BMW 01 750x410 New Nissan 370Z and GT R Ads Poke fun at its German competitors

New Nissan 370Z and GT-R Ads Poke fun at its German competitors

Interesting | August 14th, 2010 by Horatiu Boeriu

Last automaker to join the “online advertising war” is Nissan. While in the past we have seen BMW and Audi, or Mercedes going at it, …

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