Tag Archives: marketing

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BMW drastically changing its marketing and you might not like it

Interesting, News | June 29th, 2017 by Nico DeMattia

There hasn’t been an article about a BMW in the past few years that I’ve read without it mentioning the brand slowly departing from the …

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BMW to refine model portfolio, Mercedes to expand

3-Series | January 30th, 2017 by Nico DeMattia

This may be the most crowded and convoluted luxury car market in the history of the automobile. There are niches of niches of niches, with …

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BMW Pondering Launch of Branding Consultancy Division

Interesting, News | November 22nd, 2016 by Gabriel Nica

The competition in the auto industry these days is as fierce as ever. Companies are struggling not only to keep up with the competition but …

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12% Of Twitter’s Q1 Ad Revenue Came From Auto Industry

Interesting | June 29th, 2011 by Horatiu Boeriu

In the past two years, car companies have been turning their funds more and more over to the online digital marketing segment. Starting with Twitter, …

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Tasteful or Tasteless? Ads that use sex to sell cars

Interesting | May 1st, 2011 by Horatiu Boeriu

Sex sells. It has been proven over and over again, and it is used across many industries and advertising mediums. But when do you cross …

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MINI vs. Monster: The Final Cut

MINI | January 15th, 2011 by Horatiu Boeriu

When it comes to automotive marketing and viral videos, MINI has a special place in our heart. Majority of their commercials are fun, intriguing, pushing …

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BMW Launches First Ever User-Generated iAD

News | November 16th, 2010 by Horatiu Boeriu

Press Release: BMW of North America, LLC has launched the first-ever user-generated iAD to promote the launch of the all-new BMW X3. iAd is Apple’s …

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BMW vs. Audi: Who Has The Best Media Strategy?

Featured Posts, Interesting | September 22nd, 2010 by Horatiu Boeriu

Advertising Age magazine takes a different route in comparing two of the best premium automaker, BMW vs. Audi, but the approach and execution are different. …

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MINI amazes again: Countryman TV Commercial “Flow “

MINI | September 2nd, 2010 by Horatiu Boeriu

Beside the fun-to-drive FWD vehicles, MINI also stands out with their unique and innovative marketing campaigns. MINI has always appealed to a younger crowd, funky …

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New Nissan 370Z and GT-R Ads Poke fun at its German competitors

Interesting | August 14th, 2010 by Horatiu Boeriu

Last automaker to join the “online advertising war” is Nissan. While in the past we have seen BMW and Audi, or Mercedes going at it, …

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