Tag Archives: marketing

p90048560

BMW Pondering Launch of Branding Consultancy Division

Interesting, News | November 22nd, 2016 by Gabriel Nica

The competition in the auto industry these days is as fierce as ever. Companies are struggling not only to keep up with the competition but …

twitter automakers 750x500

12% Of Twitter’s Q1 Ad Revenue Came From Auto Industry

Interesting | June 29th, 2011 by Horatiu Boeriu

In the past two years, car companies have been turning their funds more and more over to the online digital marketing segment. Starting with Twitter, …

nissan amber

Tasteful or Tasteless? Ads that use sex to sell cars

Interesting | May 1st, 2011 by Horatiu Boeriu

Sex sells. It has been proven over and over again, and it is used across many industries and advertising mediums. But when do you cross …

MINI vs Monster Full 750x500

MINI vs. Monster: The Final Cut

MINI | January 15th, 2011 by Horatiu Boeriu

When it comes to automotive marketing and viral videos, MINI has a special place in our heart. Majority of their commercials are fun, intriguing, pushing …

BMW iAd5 copy 576x500

BMW Launches First Ever User-Generated iAD

News | November 16th, 2010 by Horatiu Boeriu

Press Release: BMW of North America, LLC has launched the first-ever user-generated iAD to promote the launch of the all-new BMW X3. iAd is Apple’s …

audi r8 iron man1 750x500

BMW vs. Audi: Who Has The Best Media Strategy?

Featured Posts, Interesting | September 22nd, 2010 by Horatiu Boeriu

Advertising Age magazine takes a different route in comparing two of the best premium automaker, BMW vs. Audi, but the approach and execution are different. …

mini countryman flow

MINI amazes again: Countryman TV Commercial “Flow “

MINI | September 2nd, 2010 by Horatiu Boeriu

Beside the fun-to-drive FWD vehicles, MINI also stands out with their unique and innovative marketing campaigns. MINI has always appealed to a younger crowd, funky …

Nissan Werbung 370Z vs Porsche Audi BMW 01 750x410

New Nissan 370Z and GT-R Ads Poke fun at its German competitors

Interesting | August 14th, 2010 by Horatiu Boeriu

Last automaker to join the “online advertising war” is Nissan. While in the past we have seen BMW and Audi, or Mercedes going at it, …

BMW 3er E93 Kylie Minogue

Product Placement: Kylie Minogue surrounds herself with white BMWs

Interesting | August 4th, 2010 by Horatiu Boeriu

Recently, we announced that BMW is making a comeback to the big screen and into the Hollywood marketing arena. In the  “Ghost Writer” flick, the …

burst press 1 750x472

Lexus brings the “advertising war” to BMW, Audi and Mercedes

Interesting | July 25th, 2010 by Horatiu Boeriu

Last one to join the “advertising duel” in the automotive world is the Japanese luxury automaker Lexus. In their latest online adverts, Lexus is trying …

BMWBLOG

NEWSLETTER