In an interview for Automotive News, BMW of North America boss says the company aims to boost the brand’s annual U.S. vehicle sales by 25 percent. “In the mid-term, we expect U.S. sales of 300,000 units for the BMW brand,” … Continue reading
BMW News, Reviews, Test Drives and more
BMW and Pininfarina are two of the most tradition-swathed names in the motoring world. Each is a byword for cutting-edge technology, style, dynamics and aesthetics. With the BMW Pininfarina Gran Lusso Coupé, the two time-honoured companies are unveiling the outcome … Continue reading
The good old days of the German sport sedan were much simpler times. Your carmaker of choice – be it Audi, BMW or Mercedes – would bolt together a supremely competent family sedan that blended high-class comfort and luxury with … Continue reading
Tesla has had quite a good run lately. Their stock has nearly tripled in the past six months; the Model S has been showered with accolades including Motor Trends 2013 Car of The Year, Automobile Magazines 2013 Automobile of The … Continue reading
BMW attempts to lure in new customers across the United States with a drive and compare event they call the BMW Ultimate Driving Experience. They trot out representative examples of their model line (with the glaring exception of M product … Continue reading
The new BMW M5 Facelift made its world debut this past weekend at the annual M Festival. The M Division chose to introduce their most iconic model in front of tens of thousands of fans attending the 3-day long event. … Continue reading
BMW M unveiled today the BMW M5 Facelift at the 2013 M Festival. Albert Biermann, Head of Engineering at M, and Thomas Schemera, Marketing Director for BMW M, introduced visual and power upgrades to the popular sporty sedan. Along with … Continue reading
In an interview for Automotive News, BMW of North America boss says the company aims to boost the brand’s annual U.S. vehicle sales by 25 percent. “In the mid-term, we expect U.S. sales of 300,000 units for the BMW brand,” … Continue reading
In the past years, the relationship between BMW of North America and its US dealerships has been challenging at times. Even though not widely advertised in the media or other circles, the truth remains that BMW dealerships have grown to … Continue reading
To maintain its lead and pull away from the competition, BMW plans to offer a larger model selection in the highly competitive U.S. market. According to new BMWNA CEO Ludwig Willisch, the company will certainly bring the popular BMW X1 … Continue reading
As reported by us last week, Ludwigh Willisch will replace Jim O’Donnell as CEO of BMWUSA. First rumors of his replacement were heard by BMWBLOG team at New York Auto Show, but we refrained from speculating on it. Here is … Continue reading
BMW executive Ludwig Willisch, who has led the company’s sales operations in Europe and Japan, will take over as CEO of BMW of North America on Oct. 1. The move comes with no surprises to us. At the April’s New … Continue reading
At BMW, position changes are fairly common and often we see executives in key position assuming different roles. Ludwig Willisch, the Head of the BMW Motorsport Division, has stepped down from his current role effective immediately and will lead the … Continue reading