Ludwig Willisch

If you’re a BMW fan living in the US you probably know very well who Ludwig Willisch is. The man has been part of BMW’s North American endeavor for the better part of the last 21…

In a press release today, BMW announced a major change at the top of its management team in North America. BMW said it named Bernhard Kuhnt to become CEO of BMW of North America effective March…

BMW North America Chief, Ludwig Willisch, sat down with WardsAuto at the 2015 NYC Auto Show to talk about the U.S. market and what it means for BMW. Willisch says the number one spot in…

BMW of North America and Forbes share with us a video of Ludwig Willisch, the BMW U.S. chief, highlighting his passion for racing and the 1975 3.0 CSL Race Car. Willisch is well-known for his…

In the past years, the relationship between BMW of North America and its US dealerships has been challenging at times. Even though not widely advertised in the media or other circles, the truth remains that…

To maintain its lead and pull away from the competition, BMW plans to offer a larger model selection in the highly competitive U.S. market. According to new BMWNA CEO Ludwig Willisch, the company will certainly…

As reported by us last week, Ludwigh Willisch will replace Jim O’Donnell as CEO of BMWUSA. First rumors of his replacement were heard by BMWBLOG team at New York Auto Show, but we refrained from…

BMW executive Ludwig Willisch, who has led the company’s sales operations in Europe and Japan, will take over as CEO of BMW of North America on Oct. 1. The move comes with no surprises to…