BMW intends to conquer a new vehicle segment and underline its leadership in innovation with the new BMW X1. Moreover, it wants to strengthen the brand aspects of young, open and creative to ensure the vehicle is also noticed by … Continue reading
BMW News, Reviews, Test Drives and more
The good old days of the German sport sedan were much simpler times. Your carmaker of choice – be it Audi, BMW or Mercedes – would bolt together a supremely competent family sedan that blended high-class comfort and luxury with … Continue reading
Tesla has had quite a good run lately. Their stock has nearly tripled in the past six months; the Model S has been showered with accolades including Motor Trends 2013 Car of The Year, Automobile Magazines 2013 Automobile of The … Continue reading
BMW attempts to lure in new customers across the United States with a drive and compare event they call the BMW Ultimate Driving Experience. They trot out representative examples of their model line (with the glaring exception of M product … Continue reading
The new BMW M5 Facelift made its world debut this past weekend at the annual M Festival. The M Division chose to introduce their most iconic model in front of tens of thousands of fans attending the 3-day long event. … Continue reading
BMW M unveiled today the BMW M5 Facelift at the 2013 M Festival. Albert Biermann, Head of Engineering at M, and Thomas Schemera, Marketing Director for BMW M, introduced visual and power upgrades to the popular sporty sedan. Along with … Continue reading
Dynamic ability, comfort, efficiency, aesthetic allure and a profusion of innovations designed to enhance driving pleasure – the BMW 5 Series contains all the signature ingredients of a best-selling model at the premium end of the executive segment. Indeed, consistently rising … Continue reading
BMW intends to conquer a new vehicle segment and underline its leadership in innovation with the new BMW X1. Moreover, it wants to strengthen the brand aspects of young, open and creative to ensure the vehicle is also noticed by … Continue reading
For those of you that might not remember, back in April, we were the first ones to show you the now famous “BMW M3 Checkmate” billboard, an article that made waves across the internet and it still does today. The … Continue reading
We haven’t seen a good video from BMW-web.tv in a while, but today they are back and better than ever. Beside the intriguing and fascinating voice of the narrator, the video is quite entertaining and exciting taking us behind the … Continue reading
When the new BMW Z4 was launched, a new BMW marketing campaign was born as well, an advertising platform that will revolve around the “Joy” word. The new Z4 was all about an “Expression of Joy”, the rebirth of one … Continue reading
BMW is increasing their marketing effort in promoting the upcoming BMW X1 official launch. Last week, we showed you a series of videos part of a global communication campaign focused on the “Joy” theme. But today, BMW launched the X1 … Continue reading