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Tag Archives: Joy

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Interview: Dr. Oetker Speaks of Joy

Others | February 22nd, 2010 by Hugo Becker

I bumped into Dr. Oetker in the frozen food aisle of our local super market. BB: Hello Dr. Oetker, fancy running into you here! DO: …

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BMW introduces Joy campaign to its Olympic marketing efforts

News | February 14th, 2010 by Horatiu Boeriu

BMW of North America today launched its largest brand awareness campaign in its history – “Story of Joy.” The campaign will break during the Opening …

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BMW X1 Live Tour in the snow: Joy is xDrive

BMW X1 | February 5th, 2010 by Horatiu Boeriu

Our other sister blog, BMWBLOG.ro had the opportunity to attend the BMW xDrive tour, an event taking place across Europe where a large fleet of …

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Kids built BMW X1 Replica Made out of LEGO Blocks

BMW X1 | November 12th, 2009 by Horatiu Boeriu

Last week, we announced a new BMW initiative: everyone was invited at the BMW Welt to build a full-scale X1 out of 2,000 LEGO blocks. …

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2.000 LEGO bricks. 4 days. 1 plan: build a BMW X1!

Interesting | November 6th, 2009 by Horatiu Boeriu

The Joy campaign continues and BMW finds new ways to engage its fans and not only. From November 6th to 9th, everyone is invited to …

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“The ultimate driving machine” – The perfect slogan?

Interesting | November 4th, 2009 by Joey Babs

Probably one of the most recognizable slogans amongst car manufacturers around the globe, BMW’s “The Ultimate Driving Machine” tag line,  has served the Munich based …

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“Joy is BMW” – VisualArt Design Project

Interesting | October 9th, 2009 by Horatiu Boeriu

A new design project initiated by BMW Group Romania plans to stimulate the creativity of several artists in creating 2D/3D designs that revolve around the …

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