Joy  

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  • 2.000 LEGO bricks. 4 days. 1 plan: build a BMW X1!

    2.000 LEGO bricks. 4 days. 1 plan: build a BMW X1!

    3
    In Interesting, on November 6th, 2009

    The Joy campaign continues and BMW finds new ways to engage its fans and not only. From November 6th to 9th, everyone is invited to join BMW at the Welt center and build a BMW X1 out of 2,000 LEGO … Continue reading

  • “The ultimate driving machine” – The perfect slogan?

    “The ultimate driving machine” – The perfect slogan?

    25
    In Interesting, on November 4th, 2009

    Probably one of the most recognizable slogans amongst car manufacturers around the globe, BMW’s “The Ultimate Driving Machine” tag line,  has served the Munich based company well over the years. Used in North America, the tag line is simple, descriptive, … Continue reading

  • “Joy is BMW” – VisualArt Design Project

    “Joy is BMW” – VisualArt Design Project

    3
    In Interesting, on October 9th, 2009

    A new design project initiated by BMW Group Romania plans to stimulate the creativity of several artists in creating 2D/3D designs that revolve around the Joy marketing campaign.The Joy campaign started years ago when BMW unveiled their 1 Series Hatchback … Continue reading

  • BMW. Jump for Joy. Part 2 – A “stab” at Audi

    BMW. Jump for Joy. Part 2 – A “stab” at Audi

    28
    In Videos, on October 5th, 2009

    The BMW Joy campaign has been a heated subject on here, some people enjoyed the new viral videos, while others are being reluctant to the image the new campaign portrays on BMW, but truth is, we enjoy the videos and … Continue reading

  • Video: Jump for Joy

    Video: Jump for Joy

    14
    In Videos, on September 29th, 2009

    We support the BMW Joy campaign and some may ask why. Is it because it’s cool to jump on the bandwagon? Or is it because the new bimmers inspire joy and emotion? A little bit of both, but we mostly … Continue reading

  • Video: Making of The Story of Joy

    Video: Making of The Story of Joy

    1
    In Videos, on September 28th, 2009

    JOY…..a word we’ve been seeing on our blog for months now. BMW’s latest marketing campaign, Joy, has been attracting a lot of attention this year. It all started in Detroit with the launch of the new BMW Z4 Roadster and … Continue reading

  • UK residents: Win a weekend with a BMW X1

    UK residents: Win a weekend with a BMW X1

    5
    In BMW X1, on September 24th, 2009

    BMW is stepping up their marketing efforts prior to the official launch of their latest Sports Activity Vehicle, BMW X1. Prior to the launch taking place on October 24, UK residents have the opportunity to win a weekend with a … Continue reading

  • “He Drives a BMW”

    “He Drives a BMW”

    15
    In Interesting, on September 10th, 2009

    Something funny to cheer you up today. Part of the VisualArt and related to BMW’s “Joy” campaign, a sketch has emerged on the internet and it is quite funny. The new design project initiated by BMW Romania plans to stimulate … Continue reading

  • Dictionary Definition: Joy=BMW

    Dictionary Definition: Joy=BMW

    1
    In Interesting, on September 4th, 2009

    Continuing the “Joy is BMW” campaign, a new design project has emerged. BMW Romania decided to launch a 2D/3D design competition revolving around the Joy marketing campaign. The Joy theme kicks off with the launch of the new BMW Z4, … Continue reading

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