Tag Archives: Joy

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Episode 3: BMWBLOG’s Joy Campaign

Featured Posts, Others | April 17th, 2010 by Andrew

We’re happy to see the responses start to roll in from readers on their personal cars and great photos they’ve come across on the web. …

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Episode 2: BMWBLOG’s Joy Campaign

Interesting | April 10th, 2010 by Andrew

Last week, we launched our own version of the Joy campaign, the highly controversial marketing gimmick that has stirred up strong feelings among the BMW …

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BMWBLOG’s Joy Campaign

Featured Posts | April 2nd, 2010 by Andrew

As many are now aware, BMW is in the process of implementing its new Joy campaign. The campaign, in a broad stroke, will compliment the …

Live Webcast with Jack Pitney, VP of Marketing BMWNA – April 1, 2:30PM EST

Interesting | March 31st, 2010 by Horatiu Boeriu

Take 2 and action. We have regrouped, learned from the previous unfortunate experience and with the help of BMW of North America, we have rescheduled …

Update: Postponed due to technical difficulties. Join our live webcast with Jack Pitney

News | March 26th, 2010 by Horatiu Boeriu

Update: Due to unfortunate technical difficulties, the webcast has been stopped. We will follow up with Jack next week at the New York Auto Show …

Upcoming Live Webcast with Jack Pitney, BMWNA VP of Marketing – Submit your questions

Interesting | March 24th, 2010 by Horatiu Boeriu

Jack Pitney, Vice President of Marketing, BMW North America, has offered to sit down with us and take some questions live from our audience around …

BMW. Physics lesson: Joy is Futureproof

Videos | February 26th, 2010 by Horatiu Boeriu

The Joy marketing campaign continues with a new episode, BMW Physics Lesson. The latest iteration in this highly controversial campaign, focuses again on the two …

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