As many are now aware, BMW is in the process of implementing its new Joy campaign. The campaign, in a broad stroke, will compliment the long-standing “Ultimate Driving Machine” slogan. The essence of Joy and the proceeding campaign is to … Continue reading

Take 2 and action. We have regrouped, learned from the previous unfortunate experience and with the help of BMW of North America, we have rescheduled our live webcast with Jack Pitney, Vice President of Marketing. To make the deal even … Continue reading

Update: Due to unfortunate technical difficulties, the webcast has been stopped. We will follow up with Jack next week at the New York Auto Show and speak to him on camera about the Joy campaign. Please accept our sincere apologies. … Continue reading

Jack Pitney, Vice President of Marketing, BMW North America, has offered to sit down with us and take some questions live from our audience around the “Joy” marketing campaign and the “Ultimate Driving Machine” slogan. The scope of this interview … Continue reading

The Joy marketing campaign continues with a new episode, BMW Physics Lesson. The latest iteration in this highly controversial campaign, focuses again on the two keywords we’ve been hearing over and over: Efficiency and Dynamics. Ever since its inception, the … Continue reading

I bumped into Dr. Oetker in the frozen food aisle of our local super market. BB: Hello Dr. Oetker, fancy running into you here! DO: Where else would you expect to see me? What’s cooking? BB: Well, the latest buzz … Continue reading

BMW of North America today launched its largest brand awareness campaign in its history – “Story of Joy.” The campaign will break during the Opening Ceremony of the XXI Winter Olympic Games and continues at a pace heavy enough to … Continue reading

Our other sister blog, BMWBLOG.ro had the opportunity to attend the BMW xDrive tour, an event taking place across Europe where a large fleet of xDrive vehicles are being made available to customers and selected media. The event focuses on … Continue reading

Last week, we announced a new BMW initiative: everyone was invited at the BMW Welt to build a full-scale X1 out of 2,000 LEGO blocks. Today, we have the end result and it is quite impressive. 800 children, aged between … Continue reading