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Tag Archives: Joy

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“The ultimate driving machine” slogan makes a comback

News | January 6th, 2012 by Horatiu Boeriu

BMW of North America will introduce its new brand advertising on Saturday, reinforcing its image as “the ultimate driving machine” as it introduces 14 new …

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Women vs. Men: More women under 30 are leasing luxury cars, BMWs also

Interesting | November 17th, 2010 by Horatiu Boeriu

A CNBC report states that more women are under the age of thirty are leasing luxury cars, and among them, BMW stands out with their …

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BMWNA official statement on the seperation from GSD&M Idea City

Interesting | October 23rd, 2010 by Horatiu Boeriu

Yesterday, the headlines in the marketing world was kept by the separation announcement between BMW and GSD&M Idea City agency, based in Austin. After five …

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GSD&M Idea Agency and BMW Part Ways After Five Years

Featured Posts, News | October 22nd, 2010 by Horatiu Boeriu

After five years of love and Joy, GSD&M Idea City and BMW are ending their relationship. The split comes on the heels of the death …

Video: “The Story of Joy” – The un-aired commercial

Videos | September 13th, 2010 by Horatiu Boeriu

The Story of Joy continues and recently, BMW has released new online and TV spots portraying the Joy campaign. One of them is the “Story …

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BMW JOY 3D: Asia’s 1st Interactive 3D Building Projection

Videos | May 27th, 2010 by Horatiu Boeriu

3D is in these days and more and more movies or video commercials are jumping on this bandwagon, so it came as no surprise to …

Video: BMW Media Discussion with Jack Pitney, VP BMWNA

Videos | May 7th, 2010 by Horatiu Boeriu

Jack Pitney, Vice President of Marketing at BMW North America, met with journalists at an event in Birmingham, Michigan. Topic of discussion? BMW’s “Secret Sauce” …

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