Dynamic ability, comfort, efficiency, aesthetic allure and a profusion of innovations designed to enhance driving pleasure – the BMW 5 Series contains all the signature ingredients of a best-selling model at the premium end of the executive segment. Indeed, consistently rising … Continue reading

Joy

“The ultimate driving machine” slogan makes a comback
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In News, on January 6th, 2012

BMW of North America will introduce its new brand advertising on Saturday, reinforcing its image as “the ultimate driving machine” as it introduces 14 new models in the United States this year. BMWNA will being a new brand advertising campaign … Continue reading
Women vs. Men: More women under 30 are leasing luxury cars, BMWs also
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In Interesting, on November 17th, 2010

A CNBC report states that more women are under the age of thirty are leasing luxury cars, and among them, BMW stands out with their Joy marketing campaign. BMW’s Joy campaign is targeting women and it has been very successful, … Continue reading
BMWNA official statement on the seperation from GSD&M Idea City
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In Interesting, on October 23rd, 2010

Yesterday, the headlines in the marketing world was kept by the separation announcement between BMW and GSD&M Idea City agency, based in Austin. After five years, GSD&M Idea City and BMW are ending their relationship effective December 31st. The split … Continue reading
GSD&M Idea Agency and BMW Part Ways After Five Years
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In Featured Posts, News, on October 22nd, 2010

After five years of love and Joy, GSD&M Idea City and BMW are ending their relationship. The split comes on the heels of the death this summer of BMW’s VP-marketing of North America, Jack Pitney, a longtime advocate for the … Continue reading
Video: “The Story of Joy” – The un-aired commercial
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In Videos, on September 13th, 2010

The Story of Joy continues and recently, BMW has released new online and TV spots portraying the Joy campaign. One of them is the “Story of 3″, a short videoclip showing the 34 years history of the 3 Series. The … Continue reading
BMW JOY 3D: Asia’s 1st Interactive 3D Building Projection
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In Videos, on May 27th, 2010

3D is in these days and more and more movies or video commercials are jumping on this bandwagon, so it came as no surprise to us when a BMW’s Joy campaign showed up in a 3D Projection. The video message … Continue reading
Video: BMW Media Discussion with Jack Pitney, VP BMWNA
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In Videos, on May 7th, 2010

Jack Pitney, Vice President of Marketing at BMW North America, met with journalists at an event in Birmingham, Michigan. Topic of discussion? BMW’s “Secret Sauce” and company’s plans to start emphasizing their independence. “Joy of Driving” and “The Ultimate Driving … Continue reading
Episode 3: BMWBLOG’s Joy Campaign
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In Featured Posts, Others, on April 17th, 2010

We’re happy to see the responses start to roll in from readers on their personal cars and great photos they’ve come across on the web. This week we have a personal contribution from our reader Sheldon with his own 1988 … Continue reading
Episode 2: BMWBLOG’s Joy Campaign
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In Interesting, on April 10th, 2010

Last week, we launched our own version of the Joy campaign, the highly controversial marketing gimmick that has stirred up strong feelings among the BMW fans. Our campaign is far from being categorized as marketing, the scope here is to … Continue reading