Innovation Days  

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    BMW Group Innovation Day 2012: Efficient Dynamics

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    In News, on September 13th, 2012

    BMW Group Innovation Day 2012: Efficient Dynamics. With the Efficient Dynamics development strategy, the BMW Group assumes a leading role in the entire automotive industry. The whole fleet in focus: the BMW Group continues to develop Efficient Dynamics and is … Continue reading

  • Innovation Days – Electrification

    Innovation Days – Electrification

    3
    In Interesting, on April 19th, 2011

    Munich, Germany – BMW’s strategy for providing transportation involves what they describe as ‘three powertrain pillars’, internal combustion engines (ICE), hybrids, and electric motors. The trick with plug in hybrids and electric vehicles is to understand exactly how buyers intend … Continue reading

  • Innovation Days – Light Weight Construction

    Innovation Days – Light Weight Construction

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    In Featured Posts, Interesting, on April 18th, 2011

    Munich, Germany – The last stop of the day for the English speaking journalists at BMW’s Innovation Day was Light Weight Construction. Various pairs of parts were arrayed around the room, with a production part and a lightweight version forming … Continue reading

  • BMW’s Green Driving Assistant

    BMW’s Green Driving Assistant

    5
    In Interesting, on October 10th, 2010

    “What‟s an extra ten minutes‟ journey time when you can save three litres of fuel? The Green Driving Assistant allows you to select your route based on these options before you set out.” The above quote comes from BMW and … Continue reading

  • BMW Remote Controlled Parking

    BMW Remote Controlled Parking

    3
    In Interesting, on October 10th, 2010

    Buried in the long press release published last week by BMW around the 2010 Innovation Days, lays an important section on an interesting feature: Remote Controlled Parking. Here is how BMW describes this innovative technology: “While the Park Assist system … Continue reading

  • BMW makes self-drive car with Active Cruise Control

    BMW makes self-drive car with Active Cruise Control

    6
    In Interesting, on October 10th, 2010

    Technology has changed, changes and will always change our lives. Looking back only ten years ago, one can only appreciate the technology advancements that took place across industries, and especially, in the automotive world. From safety features to increased comfort … Continue reading

  • BMW: Mobility of the future

    BMW: Mobility of the future

    Comment
    In Concepts, on July 2nd, 2010

    BMW’s Press Release on Mobility and the future for the brand. The world, and with it the sphere of individual mobility, is in a state of environmental, economic and social upheaval. Global developments such as climate change and dwindling resources … Continue reading

  • BMW Canada’s Innovation Drive Puts You Behind the Wheel

    BMW Canada’s Innovation Drive Puts You Behind the Wheel

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    In Featured Posts, Interesting, on June 23rd, 2010

    Words: Shawn Molnar | Photos: Shawn Molnar As the producer of fine, high-performance automobiles, BMW faces a peculiar sales challenge in the Canadian market. Congested urban roadways and conservative speed limits conspire against the sporting nature of BMW’s athletic lineup. … Continue reading