Imola Red

Laguna Seca Blue. Dakar Yellow. Isle of Man Green. No matter where you look in BMW M’s history, race-inspired color names tend to pop up. It makes sense that these high-performing cars (and SUVs) would…

Does anybody remember back in the day before the BMW Individual Visualizer existed? Armed with rudimentary Photoshop skills and our imaginations, we toiled for hours (or minutes) to get our dream color on our dream…

With good reason, the CSL has been getting most of the attention this year. It’s lighter and more powerful than the regular M4 while having a meaner look and additional upgrades to squeeze out every…

I’ve long been an advocate for BMW Individual colors. To me, the idea of buying a special car like a BMW M car and getting a boring, monochromatic color, is absurd. I hate when I…

The guys from ALPINA are mostly known for about two shades of color: blue and green. Understandably so too, as those two are part of the company’s crest. Therefore, whenever one sees a proper ALPINA…

With the pandemic restrictions easing off in some parts of the world, car launches and presentations are kicking off again. BMW Belux hosted the launch of the new 2021 BMW M5 Facelift and the super…

The successor of the BMW M3 – the G80 – is nearly a year away from its market launch, but the current generation F80 BMW M3 is still an appealing product. Current photos from BMW…

Prices for mint, older BMW M models are constantly increasing, just like it’s the case with the BMW E39 M5 we’re showing you today. This car has only 9,000 miles on the clock and comes…

Fort Washington-based West German BMW has put together a BMW Individual project based on the all-new BMW F90 M5. The few images shared with us show the iconic red color being pared with a beautiful…

Named after the Imola F1 track in San Marino, Italy, Imola Red emerged due to Ralf Schumacher  scoring his first win with BMW Williams in his FW-23. First seen on the E46 M3, the color…