Dynamic ability, comfort, efficiency, aesthetic allure and a profusion of innovations designed to enhance driving pleasure – the BMW 5 Series contains all the signature ingredients of a best-selling model at the premium end of the executive segment. Indeed, consistently rising … Continue reading

i8

2013 NAIAS: BMW i8 Spyder Looking Sexy as Ever
2

In Auto Shows, on January 14th, 2013

Guilty as charged: we just can’t get enough. BMW’s sexy super spyder – the i8 Spyder – is one low slung, seductive sports car. Even more exciting: it’s a sports car of the future – one that our grandchildren may … Continue reading
BMW i USA Website Now Live!
3

In BMW i, on April 1st, 2011

BMW i website for North America just went live at www.bmw-i-usa.com. The dedicated web content will focus on the upcoming BMW i sub-brand and the first electric vehicles to emerge from under the Project i umbrella: BMW i3 and i8. … Continue reading
Spy Videos: BMW i8
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In Vision EfficientDynamics, on March 11th, 2011

After first spy photos of the 2014 BMW i8, here comes the first footage of the same car spotted during winter testing in Sweden. Judging by the sound engine, the BMW i8 prototype seem to continue testing the three-cylinder diesel … Continue reading
Spy Photos: BMW i8 spotted during winter testing
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In Spy Photos, on March 8th, 2011

A BMW i8 Vision EfficientDynamics was spotted during winter testing in Sweden. The plugin-hybrid sportscar will launch in 2014 and it’s currently undergoing extensive testing. When it was first unveiled to the world at the 2009 Frankfurt Motor Show, BMW … Continue reading
BMW plans to sell at least 30,000 units a year of its i3
1

In BMW i, on March 8th, 2011

In an interview for Automotive News, Ian Robertson, member of the BMW board responsible for sales and marketing, said BMW aims to sell at least 30,000 units of its i3 electric vehicle a year beginning in 2014. “We are targeting … Continue reading
Behind the design of the new BMW sub-brand
10

In BMW i, on February 22nd, 2011

Last year, BMW began to openly discuss about their latestand the biggest project the company has initiated in its history: a new sub-brand which will market an entire line-up of electric vehicles. The “next premium” automobile, as BMW called it, … Continue reading
New BMW sub-brand: BMW i
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In BMW i, Featured Posts, on February 21st, 2011

The new BMW sub-brand focused on developing sustainable mobility solutions has been launched. “BMW i represents a new movement in premium mobility. With the introduction of this new sub-brand, the BMW Group reaffirms its leadership as the most innovative and … Continue reading
BMW’s new sub-brand “i”. Mega City vehicle will be called “i3″, Vision is “i8″
4

In BMW i, Featured Posts, on February 21st, 2011

Today, BMW announced the new sub-brand which will market under its umbrella all the future electric vehicles from BMW. The sub-brand is simply called “i” and the first vehicle to come to market under the new marketing gimmick is the … Continue reading
Rumors: Insider reveals more details about the future BMW “i” sub-brand
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In Rumors, on January 2nd, 2011

2011 has just begun and as expected, new information around the future BMW electric family have come to light. As we mentioned this week, in 2011 BMW will increase their marketing efforts around the Megacity vehicles and we predicted a … Continue reading