Electric mobility does not have to be ho-hum “are we there yet” transportation. That is BMW’s take on the electrification of their cars, and the i3 Coupe Concept is another strong step in the direction of sporty electric driving. Right … Continue reading

A new report from Car and Driver sheds some more light on the 2013 BMW i3. According to the magazine, the first BMW electric vehicle to go into mass production will start at $35,000 in the United States and will … Continue reading

In 2013, BMW will bring to market their first mass-production electric vehicle. Dubbed i3, the Megacity EV is the first model to emerge under the Project i umbrella, a BMW initiative that started five years ago. Part of the new … Continue reading

BMW i website for North America just went live at www.bmw-i-usa.com. The dedicated web content will focus on the upcoming BMW i sub-brand and the first electric vehicles to emerge from under the Project i umbrella: BMW i3 and i8. … Continue reading

Along with the i8 prototype sent out for testing in Sweden, BMW is also conducting tests with the i3 Megacity vehicle. Due to launch right before the i8 sportscar,  Megacity is the first product to be marketed under the new … Continue reading

In an interview for Automotive News, Ian Robertson, member of the BMW board responsible for sales and marketing, said BMW aims to sell at least 30,000 units of its i3 electric vehicle a year beginning in 2014. “We are targeting … Continue reading

Last year, BMW began to openly discuss about their latestand the biggest project the company has initiated in its history: a new sub-brand which will market an entire line-up of electric vehicles. The “next premium” automobile, as BMW called it, … Continue reading

The new BMW sub-brand focused on developing sustainable mobility solutions has been launched. “BMW i represents a new movement in premium mobility. With the introduction of this new sub-brand, the BMW Group reaffirms its leadership as the most innovative and … Continue reading

Today, BMW announced the new sub-brand which will market under its umbrella all the future electric vehicles from BMW. The sub-brand is simply called “i” and the first vehicle to come to market under the new marketing gimmick is the … Continue reading