i-Setta  

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  • The New iSetta?
    In Interesting, on July 16th, 2010

    Last August (on my since abandoned blog – who doesn’t have an abandoned blog?), I wrote the following: “Look for the Isetta name to pop up more often in the future. BMW is building a ‘sub-brand’ to market extremely efficient … Continue reading

  • “BMW i-Setta” – A fourth BMW Brand or a sub-brand?
    In News, on August 3rd, 2009

    Update: In a statement issued today, BMW CEO, Norbert Reithofer, talked about the new “i-Setta” being sold as a sub-brand. We’re not sure if it will be indeed a fourth brand without the BMW name in front of it or … Continue reading