Last August (on my since abandoned blog – who doesn’t have an abandoned blog?), I wrote the following: “Look for the Isetta name to pop up more often in the future. BMW is building a ‘sub-brand’ to market extremely efficient … Continue reading
BMW News, Reviews, Test Drives and more
In well-worn M philosophy, the chassis must always be faster than the engine. For decades this has been an engineering challenge for M, because they’ve always fitted stonking engines under the hood. To go the wayward American route of fitting … Continue reading
The iconic M6 returns from a two year hiatus more powerful, more athletic, more focused, more luxurious and more efficient than ever before. Since the “M6” badge was first placed on a BMW back in 1987, this iconic model has … Continue reading
The new 2013 BMW M6 Convertible makes its world debut today with the first photos and official information. As expected, the new M6 shares the same engine with the recently unveiled M5. Internally designated as the S63Tü this new engine … Continue reading
See update below with official BMW statement BMW of North America has agreed to pay a $3 million fine to settle U.S. government allegations that it failed to promptly notify regulators about potential safety defects. NTHSA says that BMW agreed … Continue reading
Some fragment of an article flashed by, probably on an iPad, that got me thinking about all of the small-scale manufacturers of automobiles and their need for drivetrain components. More than one genius has gone to financial ruin thinking they … Continue reading





Last August (on my since abandoned blog – who doesn’t have an abandoned blog?), I wrote the following: “Look for the Isetta name to pop up more often in the future. BMW is building a ‘sub-brand’ to market extremely efficient … Continue reading
Update: In a statement issued today, BMW CEO, Norbert Reithofer, talked about the new “i-Setta” being sold as a sub-brand. We’re not sure if it will be indeed a fourth brand without the BMW name in front of it or … Continue reading