A behind the scenes look at what it took to create a customized video for new owners’ of their X3 being built. http://www.bmwusa.com/x3. At the recent BMW X3 launch in Spartanburg, BMW announced a $5 million allowance for its marketing budget … Continue reading

Amidst an impressive start on the international automotive markets, the new BMW X3 has rapidly become the shooting star in its segment. Winning the title of “Four-Wheel Drive Car of the Year 2011” awarded by the specialist car magazine “Auto … Continue reading

2011 has started with a bang for the German luxury automakers and BMW, Audi and Mercedes-Benz reported record sales in the first month of the year. All three premium automakers have a raise in sales in the two digits range … Continue reading

Only weeks after its market launch it has already been hailed “Off-Roader of the Year”. The new BMW X3 has made an instant and lasting impression on fans of all-wheel-drive vehicles: readers of Germany’s Off Road magazine voted it their … Continue reading

This review begins with two observations. First, the best off-road vehicle I’ve ever driven was a Jeep Wrangler. Second, the worst on-road vehicle I’ve ever driven was a Jeep Wrangler. And that is the dilemma that manufacturers find themselves in … Continue reading

BMW’s Joy campaign continues and this time, the lead actor is the new 2011 BMW X3. Courtesy of BMW UK, we have a first glance at a TV ad showing thew new, redesigned and reclassified X3. Along with the new … Continue reading

With less than two days away before our first test drive of the 2011 BMW X3, we wanted to bring you more photos from the recent Paris Motor Show we have attended. Along with the new BMW 6 Series Coupe … Continue reading

Back in 2003, the trend of downsizing from larger SUVs became quite evident and premium automakers went back to the drawing boards to conceptualize a vehicle that will enter and take conquer the premium compact SUV segment. BMW saw a … Continue reading

According to a report by InsideLine, BMW is planning to move 25,000 X3 models in 2011. The newly redesigned and second generations X3 goes on sale later this year and it will be manufactured at Spartanburg facility. In the first … Continue reading