For those of you that might not remember, back in April, we were the first ones to show you the now famous “BMW M3 Checkmate” billboard, an article that made waves across the internet and it still does today. The … Continue reading

We haven’t seen a good video from BMW-web.tv in a while, but today they are back and better than ever. Beside the intriguing and fascinating voice of the narrator, the video is quite entertaining and exciting taking us behind the … Continue reading

Herald Sun Australia reports that the new BMW Z4 campaign, “Expression of Joy” has been banned from the TV stations. The reason: [the ad] “would encourage car hoons to spin and burn their tyres.” The entity that forced the ban … Continue reading

When the new BMW Z4 was launched, a new BMW marketing campaign was born as well, an advertising platform that will revolve around the “Joy” word. The new Z4 was all about an “Expression of Joy”, the rebirth of one … Continue reading

Well, since we’re on the BMW creative marketing subject and the idea of viral videos, we have a new one for you. As they announced nearly two weeks ago during the Z4 Roadster media launch,  BMW is stepping up their … Continue reading

BMW sought an innovative approach for the launch of the all-new BMW Z4 Roadster, and had to look no further than its rich legacy of commitment to art for inspiration. The result, an aesthetically powerful marketing campaign entitled “Expression of … Continue reading

“Expression of Joy” has become one of the most popular phrases used within the BMW world these days. The successful marketing campaign that revolves around the new 2009 BMW Z4 is is accompanying the roadster at every auto show these … Continue reading

BMW Art Cars continues their tour and they stopped this week in New York City. Just over a month ago, the BMW Art Cars were displayed at Los Angeles Country Museum of Art and we had the opportunity to show … Continue reading

A few weeks ago, we announced that Artificial Life’s production team is developing an iPhone/iTouch application named “BMW Z4 – Expressionf of Joy“. The application is based on 3D models and animations of BMW’s new Z4 series and the iPhone’s … Continue reading