Tag Archives: expression of joy


Dictionary Definition: Joy=BMW

Interesting | September 4th, 2009 by Horatiu Boeriu

Continuing the “Joy is BMW” campaign, a new design project has emerged. BMW Romania decided to launch a 2D/3D design competition revolving around the Joy …

bmw-x1-joy campaign

BMW X1 online campaign and BMWBLOG is featured in it

BMW X1 | September 2nd, 2009 by Horatiu Boeriu

BMW intends to conquer a new vehicle segment and underline its leadership in innovation with the new BMW X1. Moreover, it wants to strengthen the …


Billboard Duel Continues: BMW brings the Z4 billboard to Ingolstadt

Interesting | July 27th, 2009 by Horatiu Boeriu

For those of you that might not remember, back in April, we were the first ones to show you the now famous “BMW M3 Checkmate” …

750IL Tommorow Never Dies James Bond

“Joy is Boundless”: BMWClub China meets the M Power World Community at BMW Classic in Munich

Videos | July 19th, 2009 by Horatiu Boeriu

We haven’t seen a good video from in a while, but today they are back and better than ever. Beside the intriguing and fascinating …


Why would Australia ban the “Expression of Joy” TV ad?

BMW Z4 | July 1st, 2009 by Horatiu Boeriu

Herald Sun Australia reports that the new BMW Z4 campaign, “Expression of Joy” has been banned from the TV stations. The reason: [the ad] “would …


BMW Marketing Campaign: “The Story Of Joy”

3-Series | June 19th, 2009 by Horatiu Boeriu

When the new BMW Z4 was launched, a new BMW marketing campaign was born as well, an advertising platform that will revolve around the “Joy” …

Creative Marketing: 2009 BMW Z4 vs. London

Videos | May 15th, 2009 by Horatiu Boeriu

Well, since we’re on the BMW creative marketing subject and the idea of viral videos, we have a new one for you. As they announced …