Why do we like the things we like and choose X over Y? Why do some of us choose coffee over tea and Apple over Android? Why donuts over muffins? What are the reasons we choose one over the other? … Continue reading

Eisenach, Germany – Eisenach is at the heart of the German Federal Republic. It is dead center on the map. The Wartburg castle dominates the hillside on the southwest corner of town while the defunct Fahrzeugfabrik Eisenach occupies a section … Continue reading

A curious thing is the V6 – it’s either half an engine or three quarters of an engine. It isn’t as smooth as an in-line six, and it requires more individual parts. Based on its V angle it can sound … Continue reading

It’s high time we take a light-hearted look at the world of posers, who hope to impress but usually end up disappointing on so many levels. How many of you have been walking or driving along, minding your own business … Continue reading

What can you say about a car that is quick as an M3 and returns 75 MPG. It’s a killer idea, almost crazy, and yet we’ll see production BMW i8s in the very near future. And BMW will pull this … Continue reading

Let’s take a look at the BMW Group’s report card for the first 6 months of 2011 and see how they fared so far. The results might surprise you. With concerns ranging from the sizeable national debt of many countries … Continue reading

Frankfurt am Main, Germany – While the fanboys drool over the i8 concept, the i3 is the car that is critical to BMW’s ‘i’ sub-brand success. The i3 is built to fit the personal transportation needs of residents of mega … Continue reading

Sometime in September (at the Frankfurt Auto Show presumably) BMW will unveil it’s new i3. While it has already teased journalists and BMW fanatics with glimpses-of and rides-in the i8, it’s the i3 that will be produced in appreciable volumes. … Continue reading

“Beauty is in the eye of the beholder,” so the saying goes. And while opinions varied wildly on the web upon seeing the first official photos of BMW’s new 1 series, a general consensus surfaced that its styling was polarizing … Continue reading