E30 M3

What Drew You to BMW?

What Drew You to BMW?

Most brands, regardless of the product they offer, possess something unique that attracts a certain type of customer. Subaru peddles a sense of adventure and safety; Rolex offers exclusivity and craftsmanship; Pepsi offers a unique…

Auction: Rare 1990 E30 BMW M3 Sport Evolution III

BMW E30 M3 Johnny Cecotto edition up for grabs in the UK

BMW E30 M3 Johnny Cecotto edition up for grabs in the UK

Everyone knows that prices for BMW E30 M3 models have been soaring lately. Basically only rich people can afford them now and if we’re talking about special editions, limited-run versions, things get even crazier. Out…

Behind the scenes with iconic BMW Racing Cars

Behind the scenes with iconic BMW Racing Cars

We recently had the chance to spend some time with BMW M in Palm Beach at the Palm Beach International Raceway, where we were fortunate to spend some time with the new BMW M3 and…

World Premiere: 2021 BMW M4 Design Study by Kith

World Premiere: 2021 BMW M4 Design Study by Kith

Back in February, BMW unveiled its collaboration project with artist Futura 2000. It was a BMW M2 Competition with an entirely custom hand-painted finish by the artist himself. During that event, BMW M CEO Markus…