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  • Diesel Economics 102
    In Interesting, on June 4th, 2010

    The Diesel Driver continues its journey into the diesel market and today, we are back on the school bench with attending the following class: Diesel Economics 102 Diesel sales have nothing  but surging in the U.S., and this includes BMW … Continue reading

  • U.S. Government Mandates New Fuel Efficiency Standards
    In Interesting, on April 4th, 2010

    The Diesel Driver shares with their insight into the latest fuel-economy regulations, as outlined by the U.S. Government. “The U.S. government unveiled new fuel-economy rules that will have a dramatic impact on Americans’ automotive purchasing habits. According to a joint … Continue reading

  • Diesel in North America
    In Interesting, on March 22nd, 2010

    Here is an interesting report from BMW on diesels in North America. Lots of interesting facts that some of us might have not known. The introduction of modern clean diesels to the U.S. market has been pioneered by manufacturers from … Continue reading

  • Column: Spark Plugs – Who Needs Them?
    In Interesting, on January 7th, 2010

    There are moments of clarity in life when you realize that some things you were reliant upon are no longer needed. Take for instance, the ‘Thigh Master.’ Popularized in America during the 1990’s, infomercials went on the offensive, claiming that … Continue reading

  • BMW remains committed to diesel in America
    In News, on September 4th, 2009

    In an interview with Automotive News, Jim O’Donnell, CEO of BMW North America, has reiterated that BMW remains committed to its diesel strategy in the U.S. even if more hybrid vehicles will emerge in the near future. Mr. O’Donnell indicated … Continue reading

  • Would a 4 cylinder diesel engine make sense in the U.S. market?
    In 3-Series, on August 23rd, 2009

    Ever since BMW announced the introduction of the 335d and X5d in the U.S. market, we’ve been asking ourselves if a smaller, more efficient, but still powerful diesel engine would make sense in our, still uneducated, American market. By uneducated, … Continue reading