With a series of demonstration flights in the south of France, the Brazilian aircraft manufacturer, Embraer, presented the new generation of its executive jets in Europe. The passenger cabins and cockpits were created in the design studios of BMW Group … Continue reading

Fast Company magazine, the American address to look at when searching for trends in the business of innovation, has ranked BMW Group DesignworksUSA as the world’s “#1 Most Innovative Company in Design,” and among the “Most Innovative Companies for 2010.” … Continue reading

DesignworksUSA is a design ‘skunk works’, a hotbed of automotive styling located in southern California. But it wasn’t always in BMW’s hands. It was purchased from Chuck Pelly by BMW. So who is Chuck Pelly and why would BMW want … Continue reading

Germany, California, Germany, and back to California again: Laurenz Schaffer, Director of the Munich Studio of BMW Group DesignworksUSA since the year 2000, will be taking over the position of the President of BMW’s Subsidiary in Newbury Park (Los Angeles) … Continue reading

BMW North America decided to release a behind the scenes video of their design studio facility in California. Those of you that might now know, BMW DesignworksUSA is an industrial design company based in California, United States. Established independently in … Continue reading

BMW Group DesignworksUSA and Dassault Aviation announced their latest successful collaboration, the interior cabin of the new Falcon 7X business jet. The Falcon 7X with the new interior by DesignworksUSA made its global debut at EBACE 2009, in Geneva on … Continue reading

In January 2009, the BAVARIA Yachtbau GmbH announced BMW Group DesignworksUSA as their new design associate and commissioned the global design consultancy and subsidiary of the BMW Group to support the Giebelstadt boat builder in the realignment of its product … Continue reading

If you already started scratching your head because of the ambiguous title, STOP, we’ll explain it in a second. Back in November at the L.A Auto Show, a small group of designers were competing in the L.A Auto Show Design … Continue reading