Tag Archives: DesignworksUSA

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BMW DesignworksUSA and AirAsia X – Inspiring Innovation In Air

Interesting | June 13th, 2010 by Horatiu Boeriu

In January 2009, BMW Group DesignworksUSA and AirAsia X embarked on a journey to redefine the meaning of air travel. Traveling has become an essential …

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BMW designs airplane cabins and cockpits for Embraer aircrafts

Interesting | April 20th, 2010 by Horatiu Boeriu

With a series of demonstration flights in the south of France, the Brazilian aircraft manufacturer, Embraer, presented the new generation of its executive jets in …

BMW DesignworksUSA is “#1 Most Innovative Company in Design”

News | February 19th, 2010 by Horatiu Boeriu

Fast Company magazine, the American address to look at when searching for trends in the business of innovation, has ranked BMW Group DesignworksUSA as the …

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The Origins of DesignworksUSA’s Heritage

Interesting | January 8th, 2010 by Hugo Becker

DesignworksUSA is a design ‘skunk works’, a hotbed of automotive styling located in southern California. But it wasn’t always in BMW’s hands. It was purchased …


Laurenz Schaffer New President of BMW DesignworksUSA

News | October 13th, 2009 by Horatiu Boeriu

Germany, California, Germany, and back to California again: Laurenz Schaffer, Director of the Munich Studio of BMW Group DesignworksUSA since the year 2000, will be …

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Behind the scenes at BMW Design Works USA

Videos | June 27th, 2009 by Horatiu Boeriu

BMW North America decided to release a behind the scenes video of their design studio facility in California. Those of you that might now know, …

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BMW Designworks creates the interior cabin of the new Falcon 7X business jet

Others | May 15th, 2009 by Horatiu Boeriu

BMW Group DesignworksUSA and Dassault Aviation announced their latest successful collaboration, the interior cabin of the new Falcon 7X business jet. The Falcon 7X with …

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BMW Group DesignworksUSA designs the Bavaria Cruiser 55 yacht

Others | April 27th, 2009 by Horatiu Boeriu

In January 2009, the BAVARIA Yachtbau GmbH announced BMW Group DesignworksUSA as their new design associate and commissioned the global design consultancy and subsidiary of …

BMW DesignworksUSA Hydrogen Salt Flat Racer

Interesting | April 20th, 2009 by Horatiu Boeriu

If you already started scratching your head because of the ambiguous title, STOP, we’ll explain it in a second. Back in November at the L.A …