En Route to Perfect Aesthetics. The Process of Design in the BMW Group, Focusing on the New BMW 5 Series Sedan as an Example. The new BMW 5 Series Sedan combines the elementary values and fortes of the BMW brand … Continue reading
BMW News, Reviews, Test Drives and more
The good old days of the German sport sedan were much simpler times. Your carmaker of choice – be it Audi, BMW or Mercedes – would bolt together a supremely competent family sedan that blended high-class comfort and luxury with … Continue reading
Tesla has had quite a good run lately. Their stock has nearly tripled in the past six months; the Model S has been showered with accolades including Motor Trends 2013 Car of The Year, Automobile Magazines 2013 Automobile of The … Continue reading
BMW attempts to lure in new customers across the United States with a drive and compare event they call the BMW Ultimate Driving Experience. They trot out representative examples of their model line (with the glaring exception of M product … Continue reading
The new BMW M5 Facelift made its world debut this past weekend at the annual M Festival. The M Division chose to introduce their most iconic model in front of tens of thousands of fans attending the 3-day long event. … Continue reading
BMW M unveiled today the BMW M5 Facelift at the 2013 M Festival. Albert Biermann, Head of Engineering at M, and Thomas Schemera, Marketing Director for BMW M, introduced visual and power upgrades to the popular sporty sedan. Along with … Continue reading
Dynamic ability, comfort, efficiency, aesthetic allure and a profusion of innovations designed to enhance driving pleasure – the BMW 5 Series contains all the signature ingredients of a best-selling model at the premium end of the executive segment. Indeed, consistently rising … Continue reading
En Route to Perfect Aesthetics. The Process of Design in the BMW Group, Focusing on the New BMW 5 Series Sedan as an Example. The new BMW 5 Series Sedan combines the elementary values and fortes of the BMW brand … Continue reading
We don’t even know where to start…..it has been several months of planning, brainstorming, more planning and again brainstorming trying to figure out how to create a new, better, modern and user friendly design. We started from the idea of … Continue reading
I am sure this is a question that of you might have asked before and looked for an answer. While some designers are more known than others and pushed more in front of the camera lights (Chris Bangle, Adrian Von Hooydonk), … Continue reading
Months after the official launch of BMW’s 1 Series Coupe, the Design Chief Adrian Van Hooydonk talks about the design of the 135i Coupe. As I have said before many times, I am really fascinated about the stories and reasoning … Continue reading