BMWBLOG Joy  

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  • Episode 3: BMWBLOG’s Joy Campaign
    In Featured Posts, Others, on April 17th, 2010

    We’re happy to see the responses start to roll in from readers on their personal cars and great photos they’ve come across on the web. This week we have a personal contribution from our reader Sheldon with his own 1988 … Continue reading

  • Episode 2: BMWBLOG’s Joy Campaign
    In Interesting, on April 10th, 2010

    Last week, we launched our own version of the Joy campaign, the highly controversial marketing gimmick that has stirred up strong feelings among the BMW fans. Our campaign is far from being categorized as marketing, the scope here is to … Continue reading

  • BMWBLOG’s Joy Campaign
    In Featured Posts, on April 2nd, 2010

    As many are now aware, BMW is in the process of implementing its new Joy campaign. The campaign, in a broad stroke, will compliment the long-standing “Ultimate Driving Machine” slogan. The essence of Joy and the proceeding campaign is to … Continue reading