BMW NA M Brand manager, Larry Koch, has offered an M3 presentation at Main Line BMW in Bala Cynwyd, PA. Skierman64, a member of e90post.com, has been given the opportunity to conduct an interview with Mr. Koch.  Some of the … Continue reading

Despite the larger amount of cars sold by BMW in 2007, Audi managed to be more profitable. An even more interesting aspect is that Audi accomplished this without having its own financing services. Some of the reason why BMW performed … Continue reading

For a while we have been hearing of BMW developing a new brand, maybe even one that’s better suited for the city. This is not at all surprising seeing how they have been so successful with the Rolls-Royce and Mini … Continue reading

Here is an interesting interview featured in Car Magazine Auto Motor und Sport, with the BMW Production Director, BMW production boss Frank-Peter Arndt over future model approaches and works, the development of the staff, the manufacturing depth and extent of … Continue reading

BMW Group Press Release: As well as achieving new sales volume and revenues records in 2007, the BMW Group also achieved its earnings target for the year, reflecting the continued success of its business strategy. Profit before tax, at euro … Continue reading

Just a few days after BMW announced the expansion of its plant in Spartanburg, SC, Ernst Baumann, BMW's head of personnel, announced that 5,600 jobs in Germany will be cut by the end of the year. This is somehow expected … Continue reading

Cool video! I guess BMW is not just good at building amazing cars but they also have an amazing marketing department. Here is what we know so far about the Geneva Show and what BMW has prepared for us: The … Continue reading

What is the most powerful element for a brand? Well, very simple: the logo. Many of us recognize a logo from a mile a way, way before we can read the actual letters. BMW is famous for their black, blue … Continue reading

I was just sitting here today and was thinking about why am I such a BMW hardcore fan. Why am I bimmer enthusiast and not an MB, Porsche or any other german brand? In my early driving years, I have … Continue reading