One of the most popular subjects on our blog in the past few months were related to the new BMW X1, the entry level SAV that launches later this month. The BMW X1 offers a new perspective as a compact … Continue reading

The fellows at IAAblog are bringing us the first photos of the BMW X1 production line at the Leipzig plant. The X1 entered production on September 1st and it’s the only BMW plant that will manufacture the entry level SAV. … Continue reading

With three days before the official unveiling at the Frankfurt Motor Show, BMW X1 prototypes are still being tested around Munich area. The entry level Sports Activity Vehicle  is aiming at a new demographic: younger crowd, full of energy, people … Continue reading

BMW is preparing for the X1 launch and they are stepping up their marketing efforts. Recently we have seen the first footage of the new entry-level BMW SAV, but today we have the opportunity to see the first X1 commercial. … Continue reading

BMW launched yesterday their X1 minisite and we poked around to see what’s new. The BMW Joy campaign is pretty much present on all their marketing materials, but that wasn’t something we were interested today. What we wanted to find … Continue reading

The next few days will all be about the BMW X1, so get ready for photos, more photos and again some photos. As expected and seen before in other releases, BMW has made available a variety of photos of the … Continue reading

Beside the new official photos released today, BMW decided to delight us with some unique marketing photos of the new X1 which was unveiled earlier today. Continuing their Facebook marketing campaign, most of these photos were hosted on the BMW … Continue reading

This is probably a question that many of you have asked before and one that we tried to answer when we had the opportunity or the knowledge. With just four days before the official press release, we came across some … Continue reading

A little birdie tell us that we’re just hours away from the official photos and while we couldn’t get an official confirmation of the BMW X1 exact unveiling time, our bets go on Thursday. But in the mean time, new … Continue reading