BMW X family

Who Are All The BMW SUVs For?

Who Are All The BMW SUVs For?

At the moment, BMW has five SUVs on sale; the X1, X3, X4, X5 and X6. Could there really be a specific customer base for each and every one of those SUVs?

History of the BMW X Series

History of the BMW X Series

In 1994, BMW acquired Land Rover from British Aerospace (BAe) in a deal worth £800 million. Although, the Rover Group reported 35 percent increase in their sales eight months after the takeover, the company was…

15 years of BMW X models

15 years of BMW X models

BMW celebrates 15 years of BMW X models. 15 years ago, the BMW X5 made its debut as the world’s first Sports Activity Vehicle, attracting both praises and concerns from the BMW community. The introduction…