The BMW Performance Center, unveiled in 1999 in Spartanburg, South Carolina is perhaps the best place in the United States to celebrate the BMW spirit, dedication to quality, and commitment to performance. Home to the BMW Performance Driving School, the … Continue reading

BMW releases a new video showcasing their Performance Parts. Last year, BMW aggressively started to promote their BMW Performance offerings and the video campaign began with 1 Series and 3 Series vehicles. Also starting last year, in the U.S., marketing … Continue reading

Every year, Geneva Motor Show hosts for BMW the launch of new Performance Accessories meant to increase the performance and the looks of several BMW vehicles. At this year’s first major European auto show, BMW will introduce a new accessories … Continue reading

Many BMW fans are known for being adventurous when it comes to modding their own cars, from aesthetic upgrades to performance parts and upgraded interiors. In the guide below, Lacster of 5post gives us a short picture demonstration on how … Continue reading

Rumor on the street is that BMW is making a push for their Performance Parts program. In a video released yesterday, BMW gives us a preview of what to expect in 2010 lineup of BMW Performance. In the U.S., according … Continue reading

Press Release: BMW of North America has announced three BMW Performance aerodynamic accessories for the M3 Coupe, Sedan, and Convertible. The new rear deck lid spoiler, mirror caps, and front splitters are constructed of ultra-rigid carbon fiber reinforced plastic (CFRP) … Continue reading

A member of the forum Bimmerpost, vgame64, sat down with BMW’s latest manager in their BMW Performance department, Eric Riehle. Back in 2007, BMW USA announced the release of its new line of BMW Performance parts that can enhance the … Continue reading