bmw-performance-parts

At the 2014 Chicago Auto Show, BMW of North America today announced that just four months after the new third-generation BMW X5 arrived in US showrooms, it will offer a full complement of BMW M…

The intriguing character of BMW M cars is further emphasized by the BMW M Performance range of accessories. These complement those available for the BMW M3 and include new products for the power train, the…

At the 2011 National Aftersales Convention from Las Vegas, BMW hosted an event where attendees had the opportunity to experience on track some of the capabilities of BMW vehicles equipped with performance parts. To build…

So what do you get if you just picked up a totally awesome BMW M3 Convertible and you have another $6,000 to spare? You dress it up with BMW Performance accessories, in this case, with…

First things first. The 1 Series Hatchback has been a personal favorite for years now and many times express my opinion publicly on why BMW should bring this car to the United States. Rumors of…

Every year, Geneva Motor Show hosts for BMW the launch of new Performance Accessories meant to increase the performance and the looks of several BMW vehicles. At this year’s first major European auto show, BMW…

Press Release: BMW has announced the North American availability of BMW Performance brand accessories for the trendsetting X5 Sports Activity Vehicle®. The new BMW Performance parts for the X5 include aerodynamic components, aluminum pedals, special…

Tommy Milner, ex-BMW Rahal Letterman racing driver and Eric Riehle, BMWNA Performance Development Manager, sit down to talk about BMW’s Performance Parts program and its offerings. Milner and Riehle begin talking about the incredible sound…

In Paris, BMW also showcased the usual 3 Series models with Performance Parts. One of them displayed on the floor was the BMW 335i Coupe. The car features virtually every part from the Performance catalog….

BMW X6 with Performance Parts also made its debut at the Geneva Motor Show. The sporting looks of the BMW X6 SAC are accentuated more than ever before by the Performance Aerodynamics Kit. The BMW…