The BMW Performance Center and Crowne Plaza Hotels & Resorts today announced that the 560 horsepower 2013 BMW M6 Coupe will participate in the grueling One Lap of America event starting May 4, 2013. Instructors from the BMW Performance Center, … Continue reading

BMW Performance Center instructor Johan Schwartz will attempt to beat the world record for drifting. On May 11th, the M School driver will go behind the wheel of the new F10 M5 and onto the skidpad. The current drifting world … Continue reading

Instructors Matt Mullins and Mike Renner join BMW M Brand Manager Matt Russell in discussing the BMW Performance Center. The BMW Performance Center, unveiled in 1999 in Spartanburg, South Carolina is perhaps the best place in the United States to … Continue reading

The BMW Performance Center, unveiled in 1999 in Spartanburg, South Carolina is perhaps the best place in the United States to celebrate the BMW spirit, dedication to quality, and commitment to performance. Home to the BMW Performance Driving School, the … Continue reading

Our friend Jim Perry at DrivesTV takes us to Lime Rock, on BMW RLL’s home turf, and to make the experience even more interesting for those die hard bimmer fans, he gives us a quick video of BMW M3 vehicles … Continue reading

At the recent BMW X3 launch in Spartanburg, BMW announced a $5 million allowance for its marketing budget for the new X3 to encourage customers to order the exact vehicle they want instead of buying an already-built model from a … Continue reading

The second generation BMW X3 is just months away from reaching the North American dealerships and for the first time since its existence, the redesigned Compact SAV will be manufactured at Spartanburg plant in South Carolina. Previous generation X3 was … Continue reading

Press Release: Summer’s here and more motorcyclists are hitting the roads than ever before. According to a recent survey by the Motorcycle Industry Council, the number of motorcycles owned and used in America grew 19 percent since 2003. That means … Continue reading

As we’ve been saying this whole week, BMW have promised and outrageous vehicle to run the epic One Lap of America and they’ve not disappointed as they’ll be running a 2010 BMW X6 M in this year’s event. This proves to be … Continue reading