Tag Archives: Motorrad

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January 2012 Sales: BMW Motorrad records the best ever January sales figures

Motorrad | February 7th, 2012 by Gabriela

After a new retail record in 2011, BMW Motorrad has started off the new year with a solid plus. With sales of 5,237 units (previous …

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Honolulu Police Department Purchases Additional BMW Authority Motorcycles

Motorrad | May 20th, 2011 by Horatiu Boeriu

For 12 years running, the Honolulu Police Department (HPD) has opted to purchase BMW police motorcycles for its 36-member Solo Motorcycle Detail. By the end …

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BMW Motorcycles First to Offer ABS as standard equipment on all 2012 Models

Motorrad | April 19th, 2011 by Horatiu Boeriu

After pioneering the concept of antilock brakes (ABS) on motorcycles 23 years ago, BMW Motorrad USA announced today that it will be the first motorcycle …

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Spectacular Stunt: BMW bike and bobsled together in a skating rink

Motorrad | December 27th, 2010 by Horatiu Boeriu

BMW Motorrad returns with another stunt. Chris Pfeiffer, a well-known Streetbike freestyler and four-time World and European stunt champion, takes on the daring challenge to …

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Video: How BMW was able to “imprint” logo into viewers ‘minds’

Motorrad | December 25th, 2010 by Horatiu Boeriu

The video below shows the BMW advertising machine at its best. Aside from experimenting with 3D commercials, BMW has managed to push themselves even further …

Canadian Brothers Successfully Finish their Circumnavigation of China on BMW Motorcycles

Motorrad | October 21st, 2010 by Horatiu Boeriu

Canadian brothers Ryan and Colin Pyle have successfully completed their 18,000km odyssey around China on BMW F800GS motorcycles. Their journey will become a documentary film …

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BMW Motorrad Takes 6th Place in 2010 WSBK Championship

Motorrad | October 4th, 2010 by Shawn Molnar

While 6th place among 7 teams and 11th place out of 28 riders may not be what BMW aimed for when entering the 2010 World …

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