BMW Motorrad is the most successful manufacturer of large-capacity touring enduros and, with the F 700 GS and F 800 GS, leads the way in the mid-size category, too. The new F 800 GS Adventure builds on this position. Based on the dynamic, off-road-oriented F 800 GS, the Adventure … Continue reading

90 years of BMW Motorrad open the road for one more tradition: one of the biggest motorcycle reunions in Eastern Europe will take place for the first time in Romania, in mid May. The season opening event welcomes all motorcycle … Continue reading

In a press release today, BMW announces the sale of its Husqvarna motorcycles sub-brand. The buyer is Austrian company Pierer Industries. Here is the press release: The BMW Group is realigning its BMW Motorrad business. In the context of changing … Continue reading

Nine decades of BMW Motorrad. 90 years full of passion for motorcycles, set through with pioneering technical innovations, record-breaking rides, historical racing victories and numerous world championship titles. In addition to guaranteeing riding pleasure for nine decades, BMW has also … Continue reading

After a new retail record in 2011, BMW Motorrad has started off the new year with a solid plus. With sales of 5,237 units (previous year: 4,714 units), 11.1 % more motorcycles were delivered to customers in January 2012 than … Continue reading

For 12 years running, the Honolulu Police Department (HPD) has opted to purchase BMW police motorcycles for its 36-member Solo Motorcycle Detail. By the end of June, 34 BMW R 1200 RT-P police motorcycles will replace 34 older models in … Continue reading

After pioneering the concept of antilock brakes (ABS) on motorcycles 23 years ago, BMW Motorrad USA announced today that it will be the first motorcycle manufacturer to offer ABS as standard equipment on its entire range of 2012 model year … Continue reading

BMW Motorrad returns with another stunt. Chris Pfeiffer, a well-known Streetbike freestyler and four-time World and European stunt champion, takes on the daring challenge to complete a somewhat reckless, yet spectacular stunt. Pfeiffer’s G450X bike jumps on a skating rink … Continue reading

The video below shows the BMW advertising machine at its best. Aside from experimenting with 3D commercials, BMW has managed to push themselves even further with this latest gimmick. BMW has come up with a interesting new advertising technique that … Continue reading