Tag Archives: Motorrad

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BMW Motorrad CEO Becomes President of IMMA

Motorrad | May 20th, 2016 by Mike DeAmicis

The IMMA’s, or International Motorcycle Manufacturers Association’s, General Assembly has elected Stephan Schaller, the CEO of BMW Motorrad, as its new President. Schaller has held …

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BMW Motorrad Introduces New eCall System

Motorrad | May 2nd, 2016 by Mike DeAmicis

What will they think of next? It’s early in the morning and I receive a press release from BMW detailing a new emergency call system …

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BMW Motorrad Starts the Season off Right

Motorrad | April 11th, 2016 by Mike DeAmicis

BMW Motorrad has begun the riding season of 2016 with great success. The Bavarian motorcycle brand has achieved an increase in sales of 7.7% during …

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BMW Motorrad USA to Sponsor Texas Motorcycle Show

Motorrad | March 31st, 2016 by Mike DeAmicis

BMW Motorrad USA is set to sponsor one of the newest and most exciting motorcycle shows in North America. To be held in Austin, Texas, …

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BMW Motorrad Showcases Motorcycle Rider Accessories

Motorrad | March 17th, 2016 by Mike DeAmicis

Much like the experience of owning a BMW automobile, owning a BMW motorcycle is part of a premium lifestyle experience. As a result, the brand …

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BMW’s First Sportbike

Motorrad | March 2nd, 2016 by Mike DeAmicis

The BMW K1 was an aesthetically radical machine. This was quite purposeful, as the task of the K1 was to dramatically alter the way in …

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BMW Motorrad Motorsport is Ready for 2016

Motorrad | February 19th, 2016 by Mike DeAmicis

BMW Motorrad’s racing division, BMW Motorrad Motorsport, has morphed into something quite unique. Starting as the company’s factory racing team, it has since become a …

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TVS Unveils Concept Bike Based on BMW G 310 R

Motorrad | February 4th, 2016 by Mike DeAmicis

Indian manufacturer, TVS has unveiled a concept motorcycle which shares the underpinnings of the BMW G 310 R. As was rumored and as we reported, …

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Mercedes-AMG gets serious about bikes also

Motorrad | January 29th, 2016 by Mike DeAmicis

MV Agusta, a small but legendary Italian motorcycle manufacturer and Mercedes-Benz’s AMG division are reportedly taking their relationship to a new level. Mercedes purchased a …

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BMW Motorrad achieves record sales for the fifth time in succession in 2015

Motorrad | January 15th, 2016 by Horatiu Boeriu

BMW Motorrad once again sold significantly more motorcycles and maxi scooters in 2015 than in the previous year. This means that the motorcycle segment of …

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